'Neknominates' try to break online drinking craze

2014-02-21 09:30
A South African man has turned a popular online drinking game into a drive to help the poor. (Duncan Alfreds, News24)

A South African man has turned a popular online drinking game into a drive to help the poor. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Paris - Two young men on different continents have hit back at a burgeoning Facebook drinking game linked to five deaths in Britain and Ireland, launching their own attempts to break the craze.

"Neknominate", which has been sweeping social media, is an online game that involves players filming themselves drinking large quantities of alcohol while performing a stunt.

They then post the video on Facebook and nominate someone else to do the same.

Media reports in Britain have linked the craze to a number of deaths in the past month although enquiries are still underway into the deaths.

Apparent victims of the trend include 20-year-old Bradley Eames who is thought to have died after downing two pints of gin which he mixed with teabags.

South African challenge

"This is how you drink," he said in the video posted on Facebook. He was later found dead at his home in Nottingham, central England.

But in an attempt to derail the game, South African Brent Lindeque is seen in a You Tube video posted at the end of January explaining that he was not going to be performing any drinking feats.

Instead, he said he would carry out a good deed and nominate two friends to do the same.

"It [my nomination] originated from Australia and I'm going to show you how South Africans do it better," he told the camera before handing a sandwich, chocolate bar and fizzy drink to a man cleaning car windscreens at a road junction.

The post has had over 700 000 hits.

Here's the video on YouTube.

In a similar, but apparently unconnected initiative, Julien Voinson from the south-western French city of Bordeaux came up with the alternative idea of "smartnomination".

Declining his own Neknomination, Voinson filmed himself giving a meal of two hamburgers and two bottles of water to a homeless man and then nominated three friends to complete a similar good deed.

Voinson posted his video on Facebook last week.

Messages of goodwill

In his video, which has attracted over 800 000 hits on You Tube, he says that after he was nominated for the Neknominate game he decided to do "a video that was a bit more intelligent".

On a dedicated "smartnomination" Facebook page set up by Voinson he has posted a string of videos of people performing their own good deeds.

And writing on his Facebook page, he said he had been inundated with messages of goodwill from all corners of France, as well as Britain, Belgium and Spain.

On Twitter, the Catholic charity Caritas applauded Voinson for his intervention calling it a "fine initiative of fraternity".

The World Health Organisation has repeatedly warned that "harmful drinking among young people is an increasing concern in many countries". While long an issue in Britain, it is a more recent phenomenon in other countries like France, WHO said.

In Britain, notably, the Neknominate drinking challenges are generating increasing concern that the craze will spread to young teenagers tempted after seeing photographs and videos online of young people drinking dangerous amounts of alcohol.

The Drinkaware charity, funded by the drinks industry, called on parents to take a tough stance against the game.

"Parents have more influence than they think... It's never too early to talk to your children about the risks of drinking under age and to remind them that if they choose not to drink they will not be alone," said Drinkaware chief executive Elaine Hindal.

"We believe it's better to have the 'alcohol chat' in the living room than in A and E [the Accident and Emergency department of a hospital]," she said.

The French Spirits Federation, meanwhile, launched an appeal to people to drink sensibly "faced with a fresh outbreak of incitation to excessive and dangerous alcohol consumption on social networks".

Read more on:    google  |  internet

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Parties serve urgent application over Tlakula

Opposition parties have filed an urgent application in the Electoral Court over their demand that IEC chair Pansy Tlakula must resign, UDM leader Bantu Holomisa says.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Thursday Cape Town - 18:56 PM
    Road name: N1 Outbound
    ACCIDENT obstructing two lanes at the M5 Koeberg Interchange - DELAYS from Lower Church Street
  • Thursday Kalk Bay - 18:47 PM
    Road name: Main Road Southbound
    HEAVY DELAYS between Muizenberg and Kalk Bay
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold Touch 9900

The Blackberry Bold Touch 9900 is as the name says...

From R3565.00

I'm shopping for:


You may be required to travel or get information for your job. This may be restricting in some way or something may slow things...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.