New service offers SA free mobile calls

2012-11-21 10:20
A local company has offered South Africans free calls. (Duncan Alfreds, News24)

A local company has offered South Africans free calls. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Cape Town - A local company is offering cellphone users free calls in a service that should make voice calls more accessible.

"What makes DialMedia different is that it uses your normal telecommunications network. It uses Vodacom, MTN, Cell C or 8ta and it uses your normal phone process so you don't have to do anything different," Philip Bartholomew, co-founder of DialMedia told News24.

Unlike Voice over IP (VoIP), the service used the mobile networks to make calls, but DialMedia sells advertising space that pays for the call.

"What we do is we play you a 10 second audio message before your call connects and that is obviously sold as advertising - sponsored space - so we basically sponsor your call," said Bartholomew.

The service has already garnered 15 000 users and Bartholomew insisted that users do not incur costs while the ad is running. Users can also choose not to listen to an advert.

Local

"This is just an app that sits in the background. You don't have to open it, you don't have to touch it. You're not charged any airtime for that time before your call gets put out to the network."

The free calls are limited to R1.50 in value and users will be charged for any call cost that exceeds that amount. DialMedia does not play ads on emergency numbers.

"The maximum rebate is R1.50 because we're charging the advertiser per spot. So if your call costs you R3 and you listen to an ad, then we'll pay you back R1.50," Bartholomew explained.

The application was developed in SA over the last two years and Bartholomew said that the high mobile call rates made the country an ideal environment to test run their offering.

"South Africa is an ideal market because we've got ridiculously high call costs. When you're paying R400 or R500 a month, that's a big chunk of your disposable income; if we can pay you back 70% of that, that's very attractive."

For users worried about spam and telesales agents calling after they register with the service, DialMedia has strict privacy policies and will not release numbers or e-mail addresses to third parties unless a user specifically requests information to be sent.

"We will never hand over your personal information unless you've given permission.

"When you've requested a call-back from an advertiser, then obviously we'll have to hand your telephone number over and you'll be called by them. But they're also under terms and conditions on how they can use that number," Bartholomew said.


- Follow Duncan on Twitter
- News24

Read more on:    mobile

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
38 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Monday Montague Gardens - 10:02 AM
    Road name: Montague Drive Northbound
    DELAYS between Bosmansdam Road and Racecourse Road due to roadworks
  • Monday Mitchells Plain - 08:01 AM
    Road name: Wespoort Drive
    TRAFFIC LIGHTS not working at Merrydale Street
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

2 TV Series for R250

Get 2 TV Series box sets for R250 and save up to R148! Offer valid while stocks last. Shop now!

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy S III 16GB

There are no straight lines in nature. The Samsung  GALAXY...

From R3795.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

There is a strong emphasis on relationships. Obsession, emotional disputes, retaliation or competitive actions are highlighted....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.