Nokia beats down rivals with Lumia 1520

2014-02-12 08:01
The Lumia 1520 smartphone is seen opposite the Samsung Galaxy S4. (Duncan Alfreds, News24)

The Lumia 1520 smartphone is seen opposite the Samsung Galaxy S4. (Duncan Alfreds, News24)

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Nokia Lumia 1020 review

2013-11-28 16:27

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Johannesburg - Nokia is determined to make up market share as the company launches its mammoth new smartphone in South Africa.

The Lumia 1520 has a whopping 15.2cm display and weighs in at 209g.

Nokia recently passed BlackBerry for the global third spot on mobile operating systems, but the firm intends to fight for Apple's number two spot with its Lumia phones.

"I think what you've got to look at is take it market by market. In the context of the South African, African market, I think we're well placed in terms of stats that were released on devices shipped, we have been the number two operating system," Patrick Henchie, Nokia head of Product for South and East Africa told News24.

At a launch event in Johannesburg on Tuesday evening, Nokia executives talked up that fact that the company could leverage its market share for a solid second place in both Africa and SA.

Market share

"You really have to look at it in terms of horses for courses and in South Africa, we're very well placed to take that number two spot," said Henchie.

Nokia has a 44% market share in SA and the company has been working to grow its Lumia business to counter the large format smartphones like the Galaxy Note 3 from Samsung.

Henchie reminded attendees that Nokia is well known for camera quality in smartphones.

"The Nokia camera application is the best user interface on a mobile phone camera out there at the moment," he said though the new Lumia is down on megapixels compared to its predecessor.

The 1520 has a 20 megapixel camera, compared to the 41 megapixel of the 1020, though both devices share the same camera controlling software.

The Lumia 1520 and new Asha range of smartphones are deliberately targeted toward developing markets where the industry believes the next growth will come from.

"Developing markets are a growth curve for everybody. If you look at mobile phone penetration, we're growing smartphones exponentially. Every month, people are replacing a feature phone for a smartphone," said Henchie.

Analyst Arthur Goldstuck said entry level devices would give Nokia the edge to grow it's footprint in developing markets.

"The entry level smartphones like the Lumia 520 and the Asha 201 are the devices that will provide the foundation for Nokia's penetration of the market," he told News24.

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