Nokia targets SA prepaid with 1320 smartphone

2014-04-23 10:43
Nokia is targeting emerging markets with the launch of the Lumia 1320. (Duncan Alfreds, News24)

Nokia is targeting emerging markets with the launch of the Lumia 1320. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Nokia has launched the latest phablet in SA, aimed at consumers who are more price conscious.

On Wednesday, the company announced that it would launch the Lumia 1320 smartphone in SA.

The device has a 15.2cm display and many of same features as found in Windows Phone powered devices, including Here Maps navigation, Nokia Pro Camera and Nokia MixRadio.

However, unlike the 1520 flagship device, the 1320 has a 5 megapixel camera as opposed to the 20 megapixel PureView camera, but Nokia said that the price for the 1320 makes it a compelling proposition.

"Like the Lumia 520, we believe the 1320 has a brilliant combination of hardware features and software experiences at a very compelling price," said Shaun Durandt, general manager of Nokia South Africa.

Emerging markets

The Lumia 1320 has a recommended retail price of R4 499 and will sell at R199 per month from mobile operators. It also has a micro-SD card slot to expand the 8GB internal memory up to 64GB.

The company will also shortly launch the X series of mobile devices running Android compatibility and these are expected to retail for around R1 000.

This is part of Nokia's strategy to target emerging markets with smart device at price points that make it attractive for mostly prepaid consumers.

"No, I think what we shared today is that there is a set of capabilities that at a specific price point that we can serve with this device and we're taking advantage of it," Bryan Biniak, Nokia head of Global Developer Relations told News24 about the direction the company was set to take with the X series.

The Lumia 1320 will likely be targeted at a rowing demographic who skipped computers as regards internet access altogether, but are cost conscious.

Nokia said that the trend toward lower priced smartphones is one that the company intends to exploit.

"We've seen the trend in the market place for some time now that growth, increasingly, is coming from affordable smartphones and emerging markets or growth markets if you like," said Timo Toikkanen, Nokia executive vice president and global head of Mobile Phones.

- Follow Duncan on Twitter

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    nokia  |  mobile
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Scots beat Samoa, end Japan's dream
Woodcock's career ended by injury
Major Payne as Ireland lose star centre
As it happened: Samoa 33 Scotland 36
Traffic Alerts

The phrase for today is:”Out of the blue.” Expect the unexpected and work with the changeable energy. Your intuition is more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.