Nokia targets SA prepaid with 1320 smartphone

2014-04-23 10:43
Nokia is targeting emerging markets with the launch of the Lumia 1320. (Duncan Alfreds, News24)

Nokia is targeting emerging markets with the launch of the Lumia 1320. (Duncan Alfreds, News24)

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Cape Town - Nokia has launched the latest phablet in SA, aimed at consumers who are more price conscious.

On Wednesday, the company announced that it would launch the Lumia 1320 smartphone in SA.

The device has a 15.2cm display and many of same features as found in Windows Phone powered devices, including Here Maps navigation, Nokia Pro Camera and Nokia MixRadio.

However, unlike the 1520 flagship device, the 1320 has a 5 megapixel camera as opposed to the 20 megapixel PureView camera, but Nokia said that the price for the 1320 makes it a compelling proposition.

"Like the Lumia 520, we believe the 1320 has a brilliant combination of hardware features and software experiences at a very compelling price," said Shaun Durandt, general manager of Nokia South Africa.

Emerging markets

The Lumia 1320 has a recommended retail price of R4 499 and will sell at R199 per month from mobile operators. It also has a micro-SD card slot to expand the 8GB internal memory up to 64GB.

The company will also shortly launch the X series of mobile devices running Android compatibility and these are expected to retail for around R1 000.

This is part of Nokia's strategy to target emerging markets with smart device at price points that make it attractive for mostly prepaid consumers.

"No, I think what we shared today is that there is a set of capabilities that at a specific price point that we can serve with this device and we're taking advantage of it," Bryan Biniak, Nokia head of Global Developer Relations told News24 about the direction the company was set to take with the X series.

The Lumia 1320 will likely be targeted at a rowing demographic who skipped computers as regards internet access altogether, but are cost conscious.

Nokia said that the trend toward lower priced smartphones is one that the company intends to exploit.

"We've seen the trend in the market place for some time now that growth, increasingly, is coming from affordable smartphones and emerging markets or growth markets if you like," said Timo Toikkanen, Nokia executive vice president and global head of Mobile Phones.

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