Nordic countries tell Facebook to stop ads

2012-11-22 22:29

(Shutterstock)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Oslo - Facebook should stop unsolicited advertising to users in Nordic countries or face legal action, the Norwegian consumer agency said on Thursday.

The agency, like its counterparts in the Nordic region, wants to put an end to the unsolicited advertisements that appear on users' news feeds.

It has sent a letter to the European Commission to determine whether Facebook is in line with the EU's directive on privacy and electronic communication - and possibly to make amendments to rules drawn up before Facebook was founded.

"It is prohibited to send electronic advertisements to consumers who haven't given their consent, either by email or SMS," consumer mediator Gry Nergaard told AFP.

"We think that some of the advertising that Facebook calls 'sponsored stories' is beginning to look like unsolicited electronic messages," she said.

Depending on the response from European authorities and Facebook, Norwegian officials may undertake legal action to put an end to the practice.

"Sponsored stories" are advertisements that show up on a Facebook user's page informing him or her that one of his contacts, or "friends", whose name and or photo may also appear, "likes" a product, giving the false impression that the product or company is being endorsed by the friend.

"It has evolved even further," Nergaard said. "Now you can receive an advertisement without the mention that your friend 'liked' it," she said.

No consent

Facebook, which is hugely popular worldwide but is struggling to generate advertising revenue, claims it is abiding by European and Norwegian laws.

Its spokesperson in northern Europe, Jan Fredriksson, said users could choose to block this type of advertising in their settings.

But Nergaard said it was not enough to provide an "opt out" option, the key issue was that Facebook did not have users' prior consent.

The European Commission was to examine the issue in the near future, she said.

Facebook in June settled a $10m lawsuit from users in the US who claimed their names, images and other information were improperly used in "sponsored stories".


Read more on:    facebook  |  norway  |  social networks
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

You HAVE to see this MTB Tsunami Fip!

You might not know what a Tsunami Flip is, but just watching this will turn your eyes into saucers. Check out this first-ever MTB Tsunami Flip in contest here.

 
 

Where were you when you last felt alive?

Mountain unicycling – say WHAT?
Bear Grylls’ top 10 things kids should do outdoors
Top tips to ensure you’re running right
Stand-up paddle boarding a great workout

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

20% off Afrikaans books, music and DVDs. Offer valid while stocks last. Shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Hot gaming titles – available for pre-order!

Call of Duty: Advanced Warfare Day Zero Edition, Far Cry 4, Grand Theft Auto 5 and more. Pre-order now!

Get a free eBook

Buy 3 eBooks and get the cheapest FREE. Offer valid while stocks last. Shop now!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Power and leadership are emphasized today. It is important to strategize and delegate well otherwise you may end up with too much...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.