Obama victory tweet most popular ever

2012-11-07 09:24
Gallery  |  click on thumbnail to view larger image

Romney concedes defeat

In a short, to-the-point speech Gov. Mitt Romney conceded defeat to US President Barack Obama. See the pictures.

Washington - Barack Obama brought his sophisticated social media campaign to an emotional climax by proclaiming his victory on Twitter and Facebook just as TV networks called his re-election as US president.

"Four more years," he said straight afterward, posting a photo of himself hugging First Lady Michelle Obama as other TV networks followed suit and, one-by-one, announced his re-election as 44th President of the US.

The post was his most re-tweeted - with 458 868 shares - according to Twitter's government and politics account @gov. Popular website BuzzFeed said it was also the most popular ever, overtaking a message from singer Justin Bieber.

"This happened because of you. Thank you," he tweeted to 22 million followers just minutes after the first US network called his victory, in an indication of the importance he attached to social networks in his 2012 campaign.

The same picture of a relieved and happy-looking Obama hugging his wife appeared on the president's Facebook account - and was shared tens of thousands of times by some of his 32 million fans.

Key tools

"We did it, we voted for you, now please dear president Obama do what you said you will do, make us proud: Education, Health Care, Green Energy for USA!," Angela De Jesus said under the photo, one of 80 000 comments.

Obama, who defied the undertow of a slow economic recovery and high unemployment, beat Republican foe Mitt Romney after a relentless get-out-the-vote push on Twitter, Facebook, Reddit and other platforms.

Social networks have emerged as key tools in the months-long US presidential campaign, with both Obama and Romney staging major pushes on these popular platforms to draw in supporters and get them to go out and vote.

But while Romney has increased his presence hugely on social media compared to 2008 Republican presidential candidate John McCain, Obama is seen as having retained the upper hand from his successful online campaign four years ago.

Already in January, Obama's campaign manager Jim Messina had hinted at a huge social media campaign in an interview with Newsweek.

"Our efforts on the ground and on technology will make 2008 look prehistoric," he was quoted as saying.

And even as election day drew to a nail-biting close late on Tuesday afternoon, Obama made a surprise appearance on social news website Reddit, where he made a last-ditch plea for more votes.

Romney silent

"I'm checking in because polls will start closing in this election in just a few hours, and I need you to vote," he said on the popular site, which allows users to rank posted information according to whether they like it or not.

As the evening progressed, the Democratic incumbent continued to push Americans to vote on social media, even as polls shut in one state after the other.

His campaign team fired messages to those Twitter followers located in states that were still voting, reminding them to stay in line even if polling stations had officially closed.

Romney, by comparison, sent a general tweet out early evening to his 1.8 million followers asking them to vote, but stayed silent thereafter.

"With your help, we will turn our country around and get America back on the path to prosperity. Please vote today," he tweeted.

According to Twitter, the election has become the most tweeted about event in US political history, with some 20 million poll-related posts fired out on people's accounts - and that was before Obama's re-election for a second term.

When television networks called the victory, Twitter went into manic overdrive, with election-related tweets rising to an average of 327 453 a minute.
Read more on:    twitter  |  barack obama  |  us  |  us elections 2012  |  social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Save up to 40% on outdoor accessories!

Tents, sleeping, day packs and more. While stocks last. Shop now!

Month End Madness Sale!

Save up to 60% on across a wide range of goods from books to electronics, DVDs and many more. Sale end 31 January 2015. Shop now!

Valentine’s Day gifts – 14 Feb!

Gifts to spoil him and her. While stocks last. Shop now!

30% off fragrances

Get 30% off fragrances for him and her. While stocks last. Shop now!

Up to 30% off All Textbooks

Save up to 30% off an extensive range of prescribed textbooks for all major universities and FET colleges. Shop Now!

OLX Free Classifieds [change area]

Horoscopes
Aquarius
Aquarius

Something is blocking the flow of things today and it is easy to become frustrated and pessimistic. The problem is that your mind...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.