RIM pushing for BlackBerry 10 win

2013-01-23 12:00
The BlackBerry 10 Dev Alpha B. (Duncan Alfreds, News24)

The BlackBerry 10 Dev Alpha B. (Duncan Alfreds, News24)

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Cape Town - Research In Motion is racing ahead to ensure a warm market reception to its latest BlackBerry offering.

RIM announced on Wednesday that its new enterprise management system, BlackBerry Enterprise Service 10, is available for download.

The solution helps corporates manage a range of devices securely, including non-RIM mobile devices like Android and iOS powered smartphones and tablets.

"BlackBerry Enterprise Service 10 offers mobile device management, mobile application management and secure mobile connectivity, and delivers a cost-efficient and reliable solution for business customers," RIM said.

The company is racing toward its much anticipated debuted of the new BlackBerry 10 smartphone and has quietly been preparing the infrastructure for the launch of the device on 30 January.

Security

RIM has held BlackBerry Jam to encourage developers to write apps for the new platform and has won security certifications for BlackBerry 10 ahead of launch.

"BlackBerry Enterprise Service 10 empowers employees to be more productive and better equipped to serve customers while it provides business and IT leaders with the confidence that corporate data is protected and manageable in the same way they have long enjoyed with BlackBerry," said Peter Devenyi, senior vice president of Enterprise Software at RIM.

To further differentiate itself from strong competition from other mobile ecosystems, RIM also re-launched its store front as BlackBerry World.

It also announced BlackBerry World for Work which will allow corporate IT mangers to authorise specific applications for employees.

"We've been testing BlackBerry 10 and BlackBerry Enterprise Service 10 in our environment and we're pleased with the manageability, security and reliability that the solution offers, along with expanded management capabilities to other devices within our network," said Peter E Lesser, director of global technology for Skadden, Arps, Slate, Meagher & Flom LLP.

The Canadian-based company announced in 2012 that it would focus on its core corporate strengths in a competitive market, but has a strong footprint in developing countries like SA and India.

It hopes to capitalise on this market and attract companies to its brand because of security concerns with competing platforms.


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