SA Christmas gifting habits revealed

2013-12-09 11:45
FNB has rebuilt its online banking platform to improve user functionality. (Duncan Alfreds, News24, file)

FNB has rebuilt its online banking platform to improve user functionality. (Duncan Alfreds, News24, file)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - An online survey has found that South Africans are going to spend this holiday season, despite a tough economy.

The survey conducted by First National Bank's eBucks division found that South Africans are generous shoppers as 43.2% intended to buy between five and eight gifts.

"With the challenging economic conditions, we expect South Africans will manage their Festive budget carefully by purchasing a number of smaller, more meaningful gifts for extended family and friends, and then splashing out a bit on one more expensive item for their spouse or significant other," said Jolandé Duvenage, CEO of eBucks Rewards.

The survey revealed that South Africans are an eclectic mix of shoppers with extremes of 1.5% not intending at all to buy gifts for children to 0.8% intending to spend in excess of R5 000 on the little ones.

Nearly 10% of shoppers said that they buy gifts online, indicating that the medium, though young, was becoming acceptable to early adopters.

Traditional stores

"Right now we speak of it [e-commerce] as if it's something special or something new. As it continues its compound growth which will continue in high double digits for many years... it will just become the normal way of doing business," FNB CEO Michael Jordaan told News24.

Some estimate that e-commerce transactions are growing at 12.95% a year and as more people adopt smartphone technology and data costs decline, it is expected that the growth rate will escalate.

"We'll probably look back at those antiquated old days when you had to physically go and buy things and that will suddenly become the quaint thing," Jordaan added.

Traditional stores will remain relevant, although their function will evolve as more consumers transact online.

"We will never lose traditional stores but their function will change. In the US stores can no longer just be a place to hold products. The web can do that a lot better with more choice, convenience and information. To compete, they now focus on providing an exceptional physical experience that you can't get online," said Matthew Goslett, technical director of Citymob.

The majority though, intended spending under R1 000 on children's gifts and around 51% are conscientious in ensuring that all Christmas shopping is done at least three weeks before the event.

The survey was conducted on News24 among 2 588 online South Africans and as an indicator perhaps of the demographic, the most popular gift wished for this year was some kind of gadget (43.3%).

Here are the survey results:

How many gifts will you be buying this Festive season?
43.2%    Between 5 and 8
37.2%    Between 2 and 4
17.8%    9 or more
1.9%    Just one

Where do you shop for gifts over the Festive season?
48.3%    A combination of both online shopping and real life shops
41.1%    In shops – I like touching and seeing the gift before I purchase it
9.5%    Online – saves me time, and I get to avoid the crowds
1.2%    I like to make all the gifts myself
How much do you normally spend on gifts during the Festive season?
28.2%    R1 000 or more
27.5%    R250 – R500
20.0%    R1 – R250
13.0%    R750 – R1 000
11.2%    R500 – R750
How much will you spend on each child this Festive season?
39.8%    R1 – R500
35.1%    R500 – R1 000
19.9%    R1,000 – R3 000
3.1%    R3 000 – R5 000
1.5%    R0 – I don’t buy Christmas gifts for my child/children
0.8%    R5 000 or more

If you are a man in a relationship, how much do you normally spend on a Christmas gift or treat for your better half?
36.9%    R1 000 or more
22.8%    R750 – R1 000
20.4%    R500 – R750
18.5%    R250 – R500
1.4%    R0 – I don’t buy Christmas gifts for my significant other
If you are a woman in a relationship, how much do you normally spend on a Christmas gift or for your other half?
26.7%    R250 – R500
24.0%    R1 000 or more
21.4%    R500 – R750
22.0%    R750 – R1 000
5.9%    R0 – I don’t buy Christmas gifts for my significant other
When do you do your Festive shopping?
51.1%    Three weeks before Christmas
38.1%    I usually start in November to beat the rush
5.5%    Christmas Eve
5.1%    Mine is already done, as I collect gifts throughout the year
0.2%    On Christmas Day itself
What type of present do you wish to receive this year?
43.4%    Gadget
14.6%    Cash or a retail voucher
6.1%    Jewellery
5.2%    Fitness or sporting equipment
5.1%    Clothing
5.0%    Perfume or aftershave
4.2%    Appliance
3.2%    Books
2.2%    None of the above
2.1%    Entertainment (concert tickets, theatre tickets, etc)
1.8%    A voucher for an adrenalin activity
1.6%    CDs or DVDs
5.6%    Other

- Follow Duncan on Twitter

Read more on:    fnb  |  e-commerce

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


DA chatting up EFF ahead of elections

The DA in Gauteng is flirting with the Economic Freedom Fighters ahead of the elections, in what could end up as a coalition of strange bedfellows.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now! - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Apple iPad 3 Black 64GB 9.7" Tablet With WiFi & 4G

Retina Display Finally the incredible Retina display technology from the iPhone...

From R7699.00

I'm shopping for:


You may be good at organising events but they do take their toll on your energy levels. You may need some time out today just more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.