SA firm wows with display technology

2013-03-19 09:22
A local company has developed a transparent display suited to retail environments. (Duncan Alfreds, News24)

A local company has developed a transparent display suited to retail environments. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Video

Transparent display

2013-03-19 08:44

The transparent truto one display is demonstrated at CeBIT in this YouTube video.WATCH

kalahari.com

Cape Town - A local company was shocked to discover that their transparent display innovation was a world first, despite earlier attempts by major corporations.

"The one thing we weren't sure of before we went to CeBIT was whether it really was a world first. We actually couldn't really believe that no-one else had actually produced this kind of an image yet," Alex Baroutsos, managing director of Bottomline Interactive told News24.

The company built the truto one transparent display that garnered much attention at the prestigious CeBIT technology trade show in Germany.

Baroutsos said that the innovation improved the display technology that allows users to interact with content that appears to be realistic.

"The problem with all of them is that they've all been great but they've lacked one main thing: And that is they've all given up one colour for transparency," he said of previous efforts to create a transparent display.

Realistic

The main problem with previous displays was that the production of white and black was difficult because of the way the design employed technology.

The result was that colours were often not realistic.

"All we've really done is played around with technologies and software and actually created one display that can produce the entire colour spectrum, but also gives us the flexibility to still control transparency," said Baroutsos.

For those who would wish to have a transparent display on a desktop PC or even mobile phone, Baroutsos had disappointing news.

"This is never going to replace your desktop display: For one, it is a lot bigger than flat panel LCD as well, so it's not for home or work desktop computing."

He said that the technology was more suited to large scale applications where users would be able to view and interact with content.

"There's definitely application for it in museums and expos like the show that we were at. It's not only a crowd puller but also the ability of letting people interact with real-world objects behind them through a digital display that can actually map those visuals on to the physical object as well," said Baroutsos.

Retail

Bottomline Interactive, which specialises in software, was focused on creating the display that would add a "wow" factor for retail displays.

"We really saw this as just an additional type of display to actually put in to retail environments. People can now be brought up to, for example, a window to interact with content and at the same time be looking into a store.

"The biggest benefit to having a display like this is that you can have a client like Adidas and they can actually display a shoe in true full colour - blacks, whites, the works - whereas normally it would be very translucent," Baroutsos said.

He was not prepared to comment of whether the technology will be licensed or sold because the prototype was only finalised when they arrived at the show.

"We literally finished the prototype before we even got to CeBIT. We were still writing the software while our prototype unit was being shipped off, so we're that young in the sense that we only knew ourselves that it fully worked when we actually got to the show."


- Follow Duncan on Twitter
 
- News24
Read more on:    technology
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
9 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Travel

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is an emphasis on work. There may be some restrictions, or delays or extra responsibilities. It is all about rhythm and...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.