SA 'loses interest' in politics after vote

2014-05-20 13:31
Mxit has announced a new smartphone focus. (Mxit)

Mxit has announced a new smartphone focus. (Mxit)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • Mobinomics
    This ebook tells the success story of the Mxit - the biggest and fastest-growing social network in... Was R108.00 Now R88.00
    buy now
Cape Town - The South African national elections highlighted the engagement on social media between voters and political parties, but interest waned after the vote.

Data from social network Mxit showed that South Africans in droves turned to the platform to engage with political parties.

While the African National Congress has 162 000 Facebook fans and 124 00 followers on Twitter, the party has over 440 000 subscribers on Mxit.

"The apps remain active, though activity is now obviously much lower than in the lead up to the elections," Mxit CEO Francois Swart told News24.

Social media has been growing in popularity in South African politics and a number of political parties have more than one engagement channel.

Healthy democracy

The fact that the engagement dropped after the election was disappointing to some.

"I think it's fair to speculate that now that elections are over, political parties will lift their foot off the social media pedal and relax a little, which is a pity. Democracy is about so much more than elections," social media consultant for Afrosocialmedia Samantha Fleming told News24.

The ANC emerged as the dominant party in the elections, winning 62% of the vote, followed by the Democratic Alliance at 22% and the Economic Freedom Fighters at 6%.

Check out the full election results here

Fleming said that the results indicate that SA has a healthy democracy.

"It feels momentous in that we have managed to come through our fifth national election peacefully with a "free and fair" stamp.
It definitely wasn't a one horse race, despite the ANC still winning over 60%.

"Having said that, the engagement levels on social media were still very shallow."

On Mxit the ANC host a number of "Live Chat" sessions on their MyANC application; the DA's DemocraCITY game was modelled on a mobile version of SIM City where players had the task of taking care of a country.

Mxit said that people in the 18 to 25 year old age bracket were most active on the platform and make up half the user base.

Fleming said that the social media momentum gained during the election period could be harnessed as an engagement platform as parties seek ways to understand the needs of the electorate.

"Ideally, the momentum gained in the last few months would give a great springboard for citizen action to strengthen participation and democratic debate. Only time will tell whether political parties will use the momentum they have gained."


- Follow Duncan on Twitter
- News24
Read more on:    mxit  |  da  |  anc  |  elections 2014
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Mind power dominates and can help you to uncover things from a deeper level, but it can also create entanglements if you let your...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.