SA price discounts for MacBook Air models

2014-05-13 12:03
Prices for the 2013 MacBook Air have been reduced. (Apple)

Prices for the 2013 MacBook Air have been reduced. (Apple)

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Cape Town - The launch of new Apple products in SA has prompted the official distributor to reduce the prices on 2013 models.

Core Group announced on Monday that it had reduced the recommended retail prices for the 2014 models.

The MacBook Air 11 inch (28cm) with 128GB of memory has a recommended retail price of R11 999 and there is incremental increase to the MacBook Air 13 inch (33cm) with 256GB of memory at R16 599.

The prices reflect a price reduction of around R1 000 based on the 2014 models, which start at R12 699 for the MacBook Air 11 inch, and tops out at R17 599 for the MacBook Air 13 inch.

Apple is under pressure to deliver a revolutionary product since the death of former CEO Steve Jobs.

Under Jobs, the company released the iPod, iPhone and iPad, but current CEO Tim Cook has steered the company toward capitalising on those innovations.

Cook has also deviated from Jobs and returned $130bn to shareholders through dividends and stock buybacks.

Apple shares peaked at $705.07 in September 2012, but have since settled at $585 as investors wait for anticipated products like an "iWatch", and a larger screen iPhone, among others.

Core Group was careful to point out that retailers are free to set their own prices for the MacBooks and the reduced devices will only be available as long as stocks last.

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