Samsung beats Apple for SA tablet market

2013-11-27 13:02
The Samsung Galaxy Note 10.1 is a step up from the previous version and offers a real tablet alternative. (Duncan Alfreds, News24)

The Samsung Galaxy Note 10.1 is a step up from the previous version and offers a real tablet alternative. (Duncan Alfreds, News24)

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Cape Town - Samsung dominates the tablet market in South Africa, a report on the state of the mobile industry in the country has shown.

According to the Mobility 2014 research study, conducted by World Wide Worx with the backing of First National Bank, the South Korean giant holds a 52% market share among adults who own tablets.

This is more than double the 23% share held by Apple's iPad, though the US-based company was first to market.

According to the survey, a quarter said they would buy a tablet in the short, with 44% favouring a Samsung device and 32% opting for an iPad.

Tablets were counted for the first time in the survey and the results indicate that the device has found resonance with South Africans.


Around 5% of adults who own cellphones own tablets and 77% use them to surf the internet, indicating perhaps that there is less reliance on computers to serve that function.

A Gartner report showed that tablets were primarily used for entertainment which made up made up 50% of activity, followed by communication at 26%.

But as new users come online, criminals are targeting them for personal and financial information. Common methods include luring users with access to adult content.

According to a Blue Coat Systems investigation, porn sites present threefold increase in the risk of malicious software on mobile devices.

Traditional hacking scams rely on user behaviour to infect a device and criminals will often send spam to infect a device with malware that could potentially steal personal information to the author.

The Blue Coat Systems report shows that cyber criminals are following a similar pattern with mobile devices as they did with computers in the early 90s.

"The most successful mobile malware tactics, including scams, spam and phishing, are classics that dominated the threat landscape when malware first moved to the web.  These device-agnostic, easy-to-deploy attacks provide a natural crossover point for cybercriminals that are interested in launching attacks against mobile devices," said the report.

Adult content

Given that tablets and smartphones are regarded as personal devices, users generally are likely to store their information on the device, presenting an opportunity to criminals.

According to Juniper Research, 250 million people will use their mobile phones or tablets to access adult content by 2017, an increase of more than 30% on current levels.

Adult content providers have recognised the demand for services on mobile devices and sites are often specifically optimised for mobile devices.

The Mobile Adult Content: Monetisation, Technologies & Legislation 2013 – 2018 report found that mobile devices will become the key distribution channel for adult content.

- Follow Duncan on Twitter
Read more on:    samsung  |  apple  |  gartner  |  ipad  |  mobile

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