Samsung 'faces challenges' with S4

2013-03-15 12:40
The new Samsung Galaxy S4. (Jason DeCrow, AP)

The new Samsung Galaxy S4. (Jason DeCrow, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Samsung has launched its much-anticipated Galaxy S4 in New York on Thursday, but some have cautioned that the South Korean manufacturer may face challenges.

"The Galaxy S4 is not a revolutionary product, but nor does Samsung need it to be," said analyst Ben Wood of CCS Insight, who reckons other phone companies should worry more about the "looming promotional onslaught" reported C|Net.

The S4 sports a thinner profile and a slightly bigger screen than the SIII. Samsung has been cruising at the top of the Android market, as the company chases down Apple as the top smartphone manufacturer in the key market of the US.

Analyst Ian Fogg of IHS argued that the S4 will extend Samsung's lead as the biggest phone manufacturer in the world, but cautioned that the bigger market share may place Samsung in competition with Google which builds the Android operating system.

"Samsung's own app store, wallet, video, music and games hubs increasingly place Samsung in competition with Google's own services," said Fogg.

Competitive market

Samsung has been working hard to ensure that the S4 stands out in an increasingly crowded Android market and the device has some unique feature such as the ability to interact with the phone by hovering the finger.

Also, several of the S4 devices can link together to play the same content and the picture in picture feature may attract some users to the brand.

Jan Dawson of Ovum said that the device will sell well, but that as the South Korean company grows its market share, it faced the challenge of how to continue to improve in a competitive market.

"And secondly, how to set Samsung's devices apart from other devices that share the Android operating system. As rivals such as HTC and Sony up the specs of their devices and provide ever better hardware, it becomes more and more important for Samsung to differentiate on software and services," said Dawson.

Dawson said that the new features introduced on the S4 are "gimmicks".

"The improvements to eye tracking, the addition of S Translator, the hover feature and so on are good steps in this direction, but they are gimmicks rather than game changers. At this point, Samsung appears to be trying to kill the competition with sheer volume of new features. But based on past experience most people will never even find them."

- News24
Read more on:    samsung  |  mobile
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
21 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

20% off all TV Series!

Want to have a chilled day at home? Get 20% off TV series, the perfect excuse to "veg out". Shop now!

Save R700 on the Hisense LED TV Now R2499

Get the Hisense 32” HD ready LED TV for only R2499. Offer valid while stocks last. Shop now!

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Your ideas may feel like a sea of thoughts swimming around every which way, and now you need to find something to contain them in...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.