Samsung goes 'big' with Galaxy S5 in SA

2014-04-14 09:36
Samsung Galaxy S5. (Lluis Gene, AFP)

Samsung Galaxy S5. (Lluis Gene, AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Samsung is going big with the New Galaxy in South Africa - and by big, we mean the price.

As the South Korean electronics giant prepares to release the Galaxy S5 in the country, it is not holding back on the recommended retail price.

The S5 comes with a R10 299 price tag - significantly higher than the previous models.

While the exchange rate has no doubt played a role in the nose-bleeding price, it is also an indicator of a trend where mobile device manufacturers have diverged on price to consumers.

Some manufactures like Samsung, Sony, HTC and Apple are engaged in a pitch battle for the high-end market as the cost of devices have regularly touched and exceeded the $1 000 price point.

Mature markets

Research firm Gartner said that while smartphones will continue to be the engine of the mobile market, much of that growth will come from mid-tier devices.

"Mobile phones, the largest segment of the overall device market, are expected to reach 1.9 billion units in 2014, a 4.9% increase from 2013. The growth in 2014 is projected to come from the lower end of the premium phone market and the higher end of the basic phone market," the company said.

This is largely in part to a flattening in mature markets like North America and Europe.

On the other hand, lower prices devices are seeing widespread adoption, particularly in developing markets and this opens the door for exponential growth for manufacturers like Huawei, Lenovo, ZTE and Hisense.

Unlike developed markets, most phones in SA are bought by prepaid customers who have to put down the cash up front for the devices.

The evidence for lower end growth comes largely from the fact that several manufacturers have released "mini" versions of flagship models at lower price points.

Samsung's cheapest Galaxy model cost around R899, though it understandably lacks some of the high end features of its bigger brother.

Watch our review on the Samsung Galaxy S5 here:



Features


The South Korean company also updated the Galaxy Gear and sells the second version for R4 299.

Samsung has also sweetened the deal for the S5 with a selection of apps designed to attract increasingly demanding mobile customers.

A partnership with Mutichoice has produced the DSTV BoxOffice application which allows devices owners to rent DStv movies for R25, and R30 if they are not DStv subscribers.

Similar to what Nokia has offered its Lumia customers with MixRadio, Samsung has included nMusic wit the S5. The app allows users to listen to music from a database of 20 million tracks and available offline.

The Galaxy S5 is expected to be launched in SA within weeks and mobile operators Cell C and Vodacom are offering the device at R469 on a 24 month contract.

Some objected to the S4, saying the features were too much of a gimmick, rather than useful to consumers. Samsung believes that it has eliminated that criticism with the S5.

"The Galaxy S5 provides consumers with a number of unique features that are easily tailored an individual's requirements," said Craige Fleischer, director of Mobile Communications at Samsung Electronics SA.


- Follow Duncan on Twitter
- News24
Read more on:    samsung  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
27 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Motoring
 

Thirty and still single? There’s hope!

Are you thirty and still single, without even a hint of a prospect on the horizon? Then read this!

 
 

Men24.com

SA’s Playboy Playmate of the year in action!
12 lies everyone accepts as fact
Hottie of the day: Charlotte
Breakup text goes viral and it’s hilarious!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Festive gifts!

Check out our awesome range of festive gifts to make everyone’s wishes come true. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R2200 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at kalahari.com. While stocks last. Shop now!

Up to 35% off books

Save up to 35% on the latest page-turners. While stocks last. Shop now!

Good Morning, Mr Mandela by Zelda la Grange

Good Morning, Mr Mandela tells the extraordinary story of how a young woman had her life, beliefs, prejudices and everything she once believed in utterly transformed by the greatest man of her time. Now R221. Pre-order now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

It may be hard to stay cool, calm and collected. Your emotions can get quite heated in the moment. You may benefit from finding a...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.