Smartphone giants want your body

2014-02-25 23:23
Samsung is hoping to drive wearable technology with the Galaxy Gear smart watch. (Duncan Alfreds, News24)

Samsung is hoping to drive wearable technology with the Galaxy Gear smart watch. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • Spain
    Take a trip to Spain with the ultimate guidebook. Now R444.00
    buy now

Barcelona - Smartphone makers are fighting for space on your wrist and your head; lucrative real estate for a new wave of high-tech devices if only they can persuade you to wear them.

Manufacturers unleashed a battery of new wearable devices at the world's biggest mobile fair in Barcelona, Spain, trying to carve out new revenue sources in developed markets where smartphone sales are slowing.

From smart bracelets that track your fitness to watches and glasses that let you take a call or check text messages and email, these gadgets are the new stars of the 24-27 February Mobile World Congress.

Wearable devices first became commercially viable in 2013, said David Sovie, head of electronics and technology at Dublin-based consultancy group Accenture.

"I think 2014 is when you will start to see more mass market, or at least wider adoption of these technologies," he said.

According to an Accenture study of 23 000 consumers in 23 countries, there is a large appetite for such products, with 46% saying they were interested in smart watches and 42% in smart glasses.

The first target is fitness fanatics, wooed with bracelets that record the number of steps they take, the distance travelled, calories used, or even their heartbeat.

US firm Fitbit, leader with more than 60% of the market for wearable fitness devices, has invited congress visitors to join a contest by strapping on a bracelet during their stay in Barcelona. The winner is the competitor who has moved most.

"We will have 1 000 participants by the end of the week," said Benoit Raimbault, head of marketing for Europe, stressing that the bracelet prods you to "move more, eat better and sleep better".

"Today the market for fitness bands is growing well and this segment will be exploited over the next years," said Annette Zimermann, analyst at technology consultants Gartner.

Sony Mobile revealed on the opening day of the fair its SmartBand SWR10, a bracelet that comes with an application allowing users to log events and photographs taken during the day as well as tracking how far they walk and checking their sleep cycle.

Smart watches, connected by wireless Bluetooth technology to the smartphone, are still trying to find a mass market, however, said Zimermann. "Smart watches still lack good design and functionality so uptake of those devices have been very slow," she explained.

Research house Canalys nevertheless predicts a boom in connected bracelets and watches, with sales surpassing 17 million units this year and approaching 45 million in 2017.

"It's about having an independent product that works as a standalone and does not need to be connected to your smartphone," said Archana Vidyasekar, specialist at analysts Frost & Sullivan.

"I think that is going to define the success of the market in the consumer industry."

The first elegant smartwatch

Samsung was one of the first heavyweights to enter the market, releasing last September its Galaxy Gear smartwatch, which lets a user read text messages and emails, check online services such as the weather and make calls.

But with a lukewarm reception from critics and, according to analysts, disappointing sales, Samsung launched a new version Sunday, the Gear 2, which includes a camera, TV remote control and a heart rate sensor.

Chinese smartphone maker Huawei revealed a connected watch of its own on the same day, a TalkBand, to be sold for $136.

Hours later, South Korean manufacturer LG said it would launch its first smartwatch in 2014.

Small Finnish firm Creoir says its model, Ibis, is "the first elegant smartwatch".

"All the connected watches are with sports designs or geeks designs; my wife wouldn't wear that," said Creoir marketing chief Ismo Karali.

Already famous though not yet on sale, Google Glass is the showpiece of the third category of wearable device: connected glasses that let you check your emails, for example, with no more than a glance.

"I have been using it for about a month, but they are very intuitive, I gave it to my six-year-old daughter and she was able to figure it out within minutes," said Cameron Green head of mobile business at technical standards group GS1, who has been testing the Google Glass.

GS1, which creates bar-codes, wants to use the glasses to let customers peer through them and see the all relevant information about a product.

For now, smart glasses seem to be attracting technophiles and certain professional groups, industry experts say.

"For many vendors though, wearables are just the thing they have got to do as the smartphone penetration caps and margins are under pressure," said Carolina Milanesi, analyst at consumer behaviour group Kantar WorldPanel.

"Approached that way, it is unlikely that the vendors will focus on delivering the best experience at the best price. I still feel that 2014 will be a year of trial and error in trying to convince consumers that wearables are a 'must have', not a 'nice to have'."

Read more on:    spain
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport
 

Watch: 5 skills to improve your BMX riding

Learn some great skills that will help your riding on the road and on the track.

 
 

Where were you when you last felt alive?

Tips on how to set your fitness goals
This all-terrain vehicle is badass!
The TRUTH about painkillers and exercise
WIN! Where were you when you last felt alive?

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Save 20% on Nivea beauty products!

Buy any two Nivea beauty products and save 20%. Offer valid while stocks last. Shop now!

Save up to R1000 on electronics!

Get mind blowing savings on top electronic products. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be spending too much time organising and trying to control things to make sure everything is perfect instead of just...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.