Smart watches? Not at this time, say wary Swiss

2014-03-27 20:25
Samsung is hoping to drive wearable technology with the Galaxy Gear smart watch. (Duncan Alfreds, News24)

Samsung is hoping to drive wearable technology with the Galaxy Gear smart watch. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Basel - With their hundreds of years of watchmaking experience, Swiss watchmakers can afford to take a long view of technological fads and fashions. So-called smart watches, packing computing power into a wrist-sized gadget, aren't in their plans for now.

Technology groups from Samsung Electronics to Sony are counting on wearable electronic devices able to hook up to the internet, melding fashion and technology in what could be the next mass consumer trend.

Yet so far the Swiss see little appeal in such devices.

"There's a lot of noise about smart watches, but you don't see them on people's wrists," Francois Thiebaud, head of Swatch Group SA's Tissot brand, told Reuters in an interview at a watch fair in Basel.

"We don't want to do anything that doesn't add value for the customer, we're not interested in launching a gadget watch," Thiebaud said.

Family-owned Patek Philippe and La Montre Hermes, the watch unit of luxury goods group Hermes International SA, don't see smart watches as a threat for their business, their heads said.

Both Patek's Thierry Stern and Hermes' Luc Perramond said their target market was different from the young buyers who might be looking for something to wear on their wrists.

"When they grow older," Perramond said, "that may be a watch."

Yet no consumer goods maker can afford to turn a completely blind eye to global technological advances.

Thiebaud said Tissot, together with parent Swatch Group, had set up a group to assess the potential of launching a watch connected to the internet, but no final decision had been made.

Huge potential

Swatch Group Chief Executive Nick Hayek said last week that the company, the world's biggest watchmaker, had been approached by several major technology companies for a partnership in smart watches.

But Hayek was not keen on entering any new venture, after past deals with Microsoft and Tiffany & Co ended in litigation.

Analysts, however, see huge potential in wearable electronics, with Credit Suisse for example estimating the market could reach $50bn by 2017.

Swatch Group'sSwatch and Tissot brands could be best placed for a partnership in the area, since their ranges are in a similar mass-market price band to the target market for smartwatches, said Jean-Claude Biver, head of the watch unit of luxury goods group LVMH.

"I'd love to be in the right spot to do smart watches, but I don't have access to the technology," Biver said in an interview. "Also, a watch costing thousands of francs, like a Hublot, cannot afford to become obsolete after a year."

But Tissot's Thiebaud said he was not interested in launching a smart watch, citing previous tech-oriented gadgets, such as the Tissot High-T and the Swatch Paparazzi - both of which offered limited computer-type functions and were fruits of a collaboration with Microsoft - but which had not met with the hoped-for success.

Despite Swatch Group's scepticism on smart watches, its Swatch brand has just launched a model able to communicate with a smartphone via bluetooth.

For Thiebaud however the key focus remains on the company's mainstream timepieces.

"At Swatch Group, we like to focus on our core business instead of meandering," he said.

Read more on:    swatch  |  technology  |  mobile

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Amazing solar inventions!

Solar power is lighting up the world, and not just on rooftops anymore.



Plastic on your plate
Prince George the green prince?
Lean, green, drifiting machine
One man's $1 million vision for an eco Africa

Book flights

Compare, Book, Fly

Traffic Alerts

There is a tendency to get too caught up in group dynamics and high expectations and ideals, that your own personal needs more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.