Sony brings movies to SA with Xperia Z2

2014-03-07 07:33
A participant tries out the Sony Xperia Z2 at the Mobile World Congress in Barcelona. (Duncan Alfreds, News24)

A participant tries out the Sony Xperia Z2 at the Mobile World Congress in Barcelona. (Duncan Alfreds, News24)

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Cape Town - Sony's launch of the Xperia Z2 smartphone in South Africa has also seen the company take its first tentative step toward mobile movie downloads.

People who buy either the Z2 or Z2 Tablet will be eligible to download a range of Sony movies on the devices.

"This is the first step in South Africa to bring the content part to this country," Mark Fenzel, Sony Mobile sales director for Middle East and Africa told News24.

News24 reported the launch of the Xperia Z2 at the recent Mobile World Congress in Barcelona, but the locally, the lack of the Sony Entertainment Network has been lacking from the company's ecosystem.

"Sony Entertainment Network is still a little bit far away, but we’re taking a first step by implementing what we call privileged movies," Fenzel said.


The Xperia Z2 is slightly thinner than its predecessor and Sony said that it represented more of an evolution of the brand.

Like the Z1 though, it is also waterproof - giving potential users new ways to use their smartphone. The phone can record 4K video (four times better than high definition) and Sony has incorporated video editing tools directly on the device.

Fenzel was cautious in explaining how downloading movies might work for consumers.

"With privileged movies the consumer will be able to download six out of 13 movies or 15 movies by redeeming a voucher code. What we’re still trying to work out is if you want to redeem more than those six – how will you do that," he said.

Movie files are around 1GB in size and given South Africa's poor wireless broadband availability, it would be a challenge to expect people to download movies over a mobile network.

Also, payment methodologies have not been fully worked out for those who wish to build their movie collections.

Early days

"For Z2, for sure, those voucher codes will get you six movies out of 10, and then going forward, I would assume that we will have a solution that allows the consumer to download more," said Fenzel.

He cautioned that the programme was intended to be expanded to Z1 and even Z devices, but said that it was early days and Sony wanted to check on the reception in SA.

"We will for sure look back but for us, it’s the first step, so not to over complicate it; we’ll do it with Z2 and Z2 Tablet, and we need to see the uptake."

The Xperia Z2 is expected to be on the shelves in SA by late April and Sony could not confirm a price due to the volatile nature of the South African currency.
Watch this video of a Sony executive explaining the top features of the Xperia Z2:

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