Sony ups ante wth new smartphones headed for SA

2014-01-15 10:29
Sony is targeting the mass market with smartphones designed for multimedia entertainment. (Sony)

Sony is targeting the mass market with smartphones designed for multimedia entertainment. (Sony)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Cape Town - Sony has announced the launch of a smartphone pair specifically for local markets, and dedicated to multimedia entertainment, the company said.

On Tuesday, Sony announced that the Xperia E1 and Xperia T2 smartphones will be coming to South Africa and the devices are aimed at the mid-market segment.

The E1 has a 10cm touch display and is powered by a 1.2 GHz dual core processor mated to 512MB of RAM, while the phablet-sized T2 Ultra has a 15cm display and is powered by a quad core 1.4 GHz processor with 1GB of RAM.

Despite being relatively underpowered when compared to Sony's premium devices, the E1 is focused on entertainment activities such music and video and the device sports the latest version of the company's Walkman app.

The E1 has 4GB of onboard memory and includes a micro-SD card slot that can expand memory up to 32GB.

Market share

The T2 Ultra is available as a dual SIM device in developing markets but Sony gave no indication that it would bring this version to SA. Instead, you get the 13 megapixel camera smartphone with support for higher speed LTE (Long Term Evolution) networks.

Sony has also push the engineering of the T2 so that the display is within just 2mm of the edge of the edge of the 7.6mm thick phone.

Sony is on a mission to dramatically increase its market share and research by an industry tracker revealed that growth in smartphones will come of mid-tier devices.



Gartner said that the window for high-priced smartphones such as the iPhone 5s, Sony Xperia Z1, Samsung Galaxy S4 and HTC One was closing as consumers looked for functionality over brand.

"Growth is expected to come from mid-tier smartphones in mature markets and low-end Android smartphones in emerging markets," the company said.

When the company launched the Xperia Z, it said that price was not a determining factor as far as its marketing policy was concerned.

Wider audience

"At Sony Mobile, we're not trying to differentiate ourselves on 'Oh look how cheap it is' or how many cool pixels we have because the fact is tomorrow someone will always outdo me.

"Where do I differentiate myself; where can I make a place for myself in the consumer mindset? The only place I find myself doing that is by delivering a consistently good user experience," Mansoor Ahmed, Sony Mobile product marketing manager for Middle East and Africa, told News24 at the time.

However, it is likely that Sony is looking to expand its range of smartphones to appeal to a wider audience who would be able to afford its offerings.

The E1 and T2 are designed to appeal to consumers who may not be able to afford the flagship Z1 or Z1 Compact, and Ahmed recently said that a mix of devices was the ideal strategy in SA.

"In every market you have price sensitive consumers, premium consumers and of course the middle class and you have to have a product with different products with different price segments with different propositions."

Sony would not reveal exact pricing of the devices as negotiations with operators is still ongoing, but based on average European pricing, the E1 should retail for under R2 000 (€175) and if bloggers' reports of the T2 price of €399 is correct, that should imply a R5 000 local price.

Both Android powered devices are expected to be launched in SA by March 2014.


- Follow Duncan on Twitter

Read more on:    sony  |  mobile
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

Zuma: Pray for peaceful polls

President Jacob Zuma has asked members of the Universal Church of the Kingdom of God to pray for peaceful elections on 7 May.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Friday Grabouw - 11:32 AM
    Road name: N2 Eastbound
    DELAYS between Sir Lowrys Pass and Grabouw
  • Friday Cape Town - 10:14 AM
    Road name: M3 Inbound
    EVENT - left lane closed between Rhodes Avenue and UCT
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold 9780

BlackBerry 6 Engage your world with BlackBerry 6 OS on the...

From R3049.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may find yourself putting in that extra effort on looking good and making an impression. ...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.