Ster-Kinekor introduces new sound system

2013-01-29 14:17


Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town – Ster-Kinekor has introduced a new Dolby Atmos sound system to movie audiences in South Africa.

Ster-Kinekor Gateway in Durban is the only South African cinema complex to offer this audio experience to audiences.

"The Dolby Atmos sound system is the best sound system in the world. It is state of the art and brand new," Doug Place, marketing executive at Ster-Kinekor, told News24.

Place said the difference with this system is the way the sound engineer can mix the sound.

"Each of the speakers in the theatre are individually amped."

According to Place the new sound system allows you to have the most lifelike sound.

Dolby Atmos introduces a hybrid approach to mixing and directs sound as dynamic objects that envelop the listener, in combination with channels for playback.

It enables adaptive rendering to ensure that the playback experience is as close as possible to the creator’s original vision in any given environment, irrespective of speaker configuration in the playback environment.

It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience.

As a result of this, audiences are immersed into the story by allowing content creators to position and move sounds anywhere in the theatre, including overhead.

The effect is profound. It centres the audience in the heart of the action and heightens the impact of every scene.

"The theatre in Gateway, Durban has over 50 different speakers mounted on the roof, the wall and behind the screen. It really is a 100% immersive sound system."

He said the new system is important for blockbuster films like The Hobbit and Skyfall and works extremely well for horror films because it is a completely different sound experience.

The sound system was installed in Durban in December last year in time forThe Hobbit. It was launched internationally in June last year.

Place said there are currently 25 films which have an Atmos sound mix.

He said the new sound system is hugely popular with the audiences in Durban. 

"It is interesting to see people respond to a non-visual improvement. The people responded remarkably and is enthusiastic about it."

He said they have not increased the price of films.

He said they first want to see how audiences in Durban respond to the new sound system before they roll it out to other cinemas in SA as it is still new to the world and South Africa.

– Follow Chantelle on Twitter
Read more on:    technology

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Prince George the green prince?

Prince Charles hopes his grandson's love of the outdoors will become a passion for the environment.



One man's $1 million vision for an eco Africa
China's air pollution at doomsday levels
Keep food fresher for longer
Hurricanes, earthquakes and floods – What climate change really means for us

Book flights

Compare, Book, Fly


The full moon energy can be quite intense today as your emotions fight against reason. It is important to ground your ideas more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.