Tech giants rush into original TV

2014-04-09 08:25
Tech giants are moving into original TV programming. (Duncan Alfreds, News24)

Tech giants are moving into original TV programming. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

New York - The battle of the tech giants is now moving into television.

Following the success of Netflix and a fresh push by Amazon in online video, the latest players looking to get into the gold rush may be Microsoft, Yahoo and AOL, among others.

These moves come as a growing number of consumers are turning away from traditional television to online services such as Netflix, and with those providers looking to draw viewers by offering new, and not just recycled programmes.

Inspired by Netflix's House of Cards, a blockbuster with a reported investment of $100m, Yahoo is seeking writers and producers for four comedy programmes with per episode budgets of at least $700 000, according to The Wall Street Journal.

Microsoft is also moving toward original content that can be streamed through its Xbox consoles, starting with a series produced by Steven Spielberg based on the popular Halo video game.

Amazon challenge

A new science fiction series, Humans, coproduced by Britain's Channel 4, is expected to debut in 2015 for Xbox viewers.

"We have been overwhelmed by the interest we've received from the creative community to collaborate with us on developing unique, compelling story-telling experiences for the Xbox community," Microsoft said.

Amazon, which has already seen some success with its Alpha House, programme, is now making an all-out push to expand its original offerings to ramp up its challenge to Netflix and Hulu, which also produces original programmes.

Amazon has given the green light to six new original programmes, including a drama produced by X-Files creator Chris Carter called The After and a comedy with actors Gael Garcia Bernal and Malcolm McDowell, Mozart in the Jungle.

A new device for streaming to television sets, called Amazon Fire TV, may further help Amazon in its bid to draw viewers.

The company said this week that the number of its video streams tripled year over year, overtaking both Apple and Hulu in streaming video usage.

"We've invested hundreds of millions of dollars in great TV shows and movies for Prime members and it's working," said Bill Carr, Amazon's vice president for digital video and music.

Sony is getting in on the act as well, in a move that seems to undercut its Hollywood studio operations. The company's PlayStation Network is commissioning its first original drama series called Powers, based on a comic book of the same name, combining the genres of superhero fantasy, crime noir and police drama.

Ad revenues

AOL, looking to find a new niche, is extending four original programmes, including one on the world of ballet in New York produced by actor Sarah Jessica Parker.

"The success these series have seen is on par with top-tier cable programmes reaching sizable audiences who are highly engaged, making them incredibly attractive for advertisers and establishing a viable alternative to place dollars," said Charles Gabriel, an AOL executive for global video sales.

"We have seen a strong response from top brands looking to reach consumers they may be missing on TV."

Analysts say the potential ad revenues are also being eyed by Yahoo, which had to abandon a bid for the video website Dailymotion.

Google is a major player in streaming through its YouTube unit. But instead of producing shows on its own, YouTube allows others to create their own channels. Because of this, Google gets the largest share on online video ad dollars, or 20.4% of the total, according to research firm eMarketer.

The big tech firms may be able to capture ad dollars if they have the right content, according to a report by Pivotal Research.

"Advertisers are willing to spend more significant budgets intended for TV on online video, but they need comparable quality content," the analysts said.

"Real TV dollars have not moved to online video in any meaningful way largely because content from digital media companies has not been comparable [in the eyes of an advertiser] to that which is produced by a traditional media company."
Read more on:    internet  |  tv
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Something may be bothering you. A flooded mind and impulsive reactions are not a good combination as you are not thinking clearly....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.