Touching YouTube video highlights plight of disabled

2014-04-09 12:03

(File) (Shutterstock)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - A campaign to highlight the plight of disabled people has garnered over 14 million views on YouTube.

Pro Infirmis launched a campaign in December to highlight the perceptions of disabled people in society by building mannequins modelled on real people for store displays.

The mannequins were displayed in the store window of Modissa in Zurich and elicited a significant public reaction.

The video posted on YouTube garnered over 14 million views, and has been widely shared on social networks such as Facebook.

The film, entitled Because who is perfect? Get Closer aims to highlight the way that disabled people are undermined in society where the focus on external image is paramount.


Director Alain Gsponer represented models based on Miss Handicap 2010, Jasmin Rechsteiner, radio presenter and film critic Alex Oberholzer, athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.

"It's special to see yourself like this when you usually can't look at yourself in the mirror," says Rechsteiner in the video.

Pro Infirmis campaigns for acceptance of disability.

YouTube has emerged as a platform to campaign for social and political change, especially in countries where such discussion is suppressed.

Turkey, Egypt and Vietnam have banned the site because of content deemed to be insulting to the political elite, but users are generally able to find ways around these bans.

China maintains a strict control of internet protest with an online population in excess of 500 million, but even its Great Firewall is not 100% effective.

Check out the video:

- Follow Duncan on Twitter
- News24
Read more on:    google  |  internet


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


You are very sensitive to the energies of the people around you. If you are in service you may find that you are able to more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.