Touching YouTube video highlights plight of disabled

2014-04-09 12:03

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Cape Town - A campaign to highlight the plight of disabled people has garnered over 14 million views on YouTube.

Pro Infirmis launched a campaign in December to highlight the perceptions of disabled people in society by building mannequins modelled on real people for store displays.

The mannequins were displayed in the store window of Modissa in Zurich and elicited a significant public reaction.

The video posted on YouTube garnered over 14 million views, and has been widely shared on social networks such as Facebook.

The film, entitled Because who is perfect? Get Closer aims to highlight the way that disabled people are undermined in society where the focus on external image is paramount.


Director Alain Gsponer represented models based on Miss Handicap 2010, Jasmin Rechsteiner, radio presenter and film critic Alex Oberholzer, athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.

"It's special to see yourself like this when you usually can't look at yourself in the mirror," says Rechsteiner in the video.

Pro Infirmis campaigns for acceptance of disability.

YouTube has emerged as a platform to campaign for social and political change, especially in countries where such discussion is suppressed.

Turkey, Egypt and Vietnam have banned the site because of content deemed to be insulting to the political elite, but users are generally able to find ways around these bans.

China maintains a strict control of internet protest with an online population in excess of 500 million, but even its Great Firewall is not 100% effective.

Check out the video:

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