Toy tablets for toddlers

2014-01-26 12:32
A customer uses his iPad outside an Apple store in Shanghai, China. (File, AFP)

A customer uses his iPad outside an Apple store in Shanghai, China. (File, AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

London - The big players in the traditional toy market have come out fighting in Britain as little fingers are increasingly occupied by iPad-type devices at playtime.

Previously seen as the preserve of grown-ups, tablets are increasingly top of children's wish-lists.

The best-selling toy in Britain last year was the Furby, the cuddly robotic "pet" that has irritated millions of parents with its constant chatter. But tablet computers designed specifically for kids came close behind, according to the NPD market research group.

With toddlers frequently more nimble on touchscreens than their parents, major players including Samsung are cashing in with tablets designed for the lucrative and tech-savvy youth market.

At this week's London Toy Fair, manufacturers of traditional toys insisted they face a bright future - but admitted the rise of tablets means they're in for a tough fight.

"We have to recognise these days that there's a place for tablets and for technology," said Jamie Dickinson, marketing manager at Playmobil, the German-based brand that has produced some 2.6 billion plastic figures since 1974.

"When children grow up and go into the adult world, they need to know how to use the technology," he told AFP as he stood in front of a display of Playmobil figures at London's Olympia exhibition centre.

"But there are lots of other skills that they need to learn, which only traditional toys can give them."

Playmobil is resisting the digital onslaught, with its global sales increasing by 5.3% to 531 million euros ($726 million) last year.

In the British market, the building sets and action figures markets will enjoy a 10% jump in growth this year, NPD predicts, partly thanks to toys linked to the football World Cup in Brazil.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    samsung  |  apple
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Boks change 2 for USA clash
Naholo remains under injury cloud
Eddie Jones would consider England job
England in hot water over official approach
Traffic Alerts

It is time to focus on your daily rhythm. Are you putting too much attention on future projects and neglecting the day to more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.