Twitter buys firm tracking TV talk

2013-02-06 11:16

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco – Twitter announced on Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.

Born out of research at the Massachusetts Institute of Technology, Bluefin combines cognitive science and machine learning to measure how much people are talking about broadcasts in real time on Twitter, Facebook and other forums.

Bluefin, founded in 2008, also measures whether people online are making favourable or unfavourable comments.

"Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV," Twitter chief operating officer Ali Rowghani said in a blog post.

Bluefin reported Monday that 30.6 million public Twitter messages and Facebook comments about Super Bowl XLVII fired off during the game, with 3.9 million of those being about ads.

There were 24.1 million tweets about the US football game and halftime show starring singer Beyonce, not counting messages about ads, according to Twitter.

"While our products have always included data from multiple social media services, the reality is that Twitter is the platform where the overwhelming majority, about 95% of public real-time engagement with TV, happens," Bluefin said in a blog post announcing the deal.

"As part of Twitter, we look forward to working closely with Nielsen, TV networks, advertisers, agencies and the rest of the TV ecosystem to help shape the future of social TV."

In December, Nielsen announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programmes.

The television show-tracking service, whose data can determine whether programmes will be canceled, said that it is working with the popular messaging service to create a Nielsen Twitter TV rating.

"Twitter has become the world's digital water cooler, where conversations about TV happen in real time," Twitter vice president of media Chloe Sladden said when the Nielsen alliance was announced.

Nielsen ratings of shows based on sentiment and comments in Twitter's "fire hose" of tweeted messages were expected to be available in the US this year.

Read more on:    twitter  |  social networks

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Millions of plastic particles in our food!

Scientists and researchers believe that almost five million tons of plastic is dumped in the oceans every year and it’s affecting our food.



Plastic on your plate
Prince George the green prince?
Lean, green, drifiting machine
One man's $1 million vision for an eco Africa

Book flights

Compare, Book, Fly

Traffic Alerts

Trying to keep time for your social commitments and friendships as well as taking care of work and health obligations can be more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.