US demands clarity on mobile ads

2013-03-13 09:45
Mobile phone. (Duncan Alfreds, News24)

Mobile phone. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco - The US Federal Trade Commission called for potentially bedevilling fine print to be "clear and conspicuous" as ads follow people onto smartphone screens or online social networks.

The FTC updated its Dot Com Disclosures guidance advising advertisers how to avoid charges that digital ads are deceptive because information about conditions, risks, or costs gets short shrift for the sake of screen space.

"Advertisers should ensure that the disclosure is clear and conspicuous on all devices and platforms that consumers may use to view the ad," the FTC said in a release announcing the updated guidance.

"Advertisers using space-constrained ads, such as on some social media platforms, must still provide disclosures necessary to prevent an ad from being deceptive."

The FTC advised marketers to avoid making people click on hyperlinks to reach disclosures or relegating the information to automated "pop-up" boxes, which are often blocked by web browsing software.

The original Dot Com Disclosure guidelines were released in 2000, prior to the booming popularity of smartphones and tablet computers.
Read more on:    internet  |  mobile

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Comments have been closed for this article.

Inside News24

 
/Sport

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.