Want a star app? Here's how

2014-01-30 09:40
Apps have emerged as a driver of smartphone adoption. (Duncan Alfreds, News24)

Apps have emerged as a driver of smartphone adoption. (Duncan Alfreds, News24) (Duncan Alfreds)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Cape Town - There is a secret to developing a gaming app that can potentially be a hit, industry insiders have revealed.

"The best answer to that is to look at game theory, and in particular Mihaly Csikszentmihalyi's concept of 'flow'. Game designers use that concept to ensure that a game is geared at the right level to achieve that 'stickiness'. Too complex and players will abandon the game, and too simple and they will get bored," Lionel Moyal, Intervate managing director told News24.

The advent of smartphones and the ability to customise them have seen two further developments changing the mobile ecosystem: Customised applications that use increasing amounts of data and the ability to monetise the apps.

However, some developers have taken the idea of paid apps to a new level by seeking to exploit people with expensive apps that offer little in the way of functionality.

One Android application, Most Expensive App by Tall Pixel costs a whopping R1 938.74 and offers virtually no functionality, except to have the app on your smartphone.

Expensive apps

"Featuring a minimalist and self-adjusting motif set on a matte background, this application will do little more than stoke the raging fires of your already inflated ego," the app description reads.

Another expensive app, Im Rich costs R3 022.25, while there are at least two versions of 100 Dollar that costs R1 286.49 and R1 518.72.

Other applications like Blue Diamond have retail prices that vacillate, sometimes in excess of R2m.



One area that has emerged as a way to ensure an app is successful is to offer immersive functionality, but with encouragement for the user to buy additional content.

App developer Prezence Digital warned that developers have to invest in in-app purchasing that makes it easy for app users to buy content.

"The positive for both developers of service apps and customers is that by making the payment experience seamless for the app user, they’re more likely to make purchases," Lynette Hundermark, Apps Business director at Prezence told News24.

Active marketing

Arguably, one of the best ways to ensure that an application is a hit is to make sure it can rise above the "noise" of hundreds of thousands of apps in online stores.

"This is very difficult to achieve with consumer apps. Developing the app is the easy part. Getting adoption is where the real challenge lies," said Moyal.

Hundermark argued that active marketing is required to inflate and application above the clutter.

"There is a lot of 'noise' clamouring for a limited amount of attention when it comes to apps. At Prezence, we not only develop the app for our clients, but as a value add, actually work with them when it comes marketing it."


- Follow Duncan on Twitter

Read more on:    mobile  |  apps
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 
Traffic
Lottery
 
  • Wednesday Delft - 20:37 PM
    Road name: R300 Southbound
    ROADWORKS - left lane closed at Hindle Road
  • Wednesday Sir Lowry's Pass - 17:57 PM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Apple iPad 2 White 16GB 9.7" Tablet With WiFi & 3G

Two cameras for FaceTime and HD video recording. The dual-core...

From R5727.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be required to travel or get information for your job. This may be restricting in some way or something may slow things...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.