Watches more for bling than timekeeping

2013-04-24 18:48
(Picture: AP)

(Picture: AP)

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Basel - In an age when most people carry smartphones that can tell the time - on top of hundreds of other applications - watchmakers are increasingly focused on selling their goods as luxury items.

The world's biggest trade fair for watches, Baselworld, opens this week, offering a spectacle of bling and highly-crafted gadgetry.

Tissot CEO Francois Thiebaud told journalists on Wednesday, that the trends for 2013 are mechanical watches, timepieces adorned with gold, diamond and pearls and "neo-classical trends, which probably reflect a certain calm in the atmosphere".

But Jacques J Duchene, chair of a committee representing 1 460 watchmakers, jewellery traders and exhibitors from 40 nations, acknowledged the luxury watch industry's optimism this year probably is "an exception" to the financial challenges felt by many people and industries around the world.

Read more on:    switzerland  |  mobile

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