WeChat expands to Macs, SA gaming

2014-03-13 13:03
The WeChat social network has 300 million subscribers. (Duncan Alfreds, News24)

The WeChat social network has 300 million subscribers. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Instant messaging application WeChat is making moves to establish itself as an alternate destination with a range of features and launches designed to attract users in new markets.

While massively popular in China with over 300 million users, WeChat is on a mission to expand to countries like South Africa.

The company on Thursday announced that it launched a "WeChat for Mac" application. This allows Apple computer owners to communicate via the platform.

It is available in English and Chinese and available for Mac OS X 10.7 (Lion) and above operating systems.

WeChat also announced an expansion of its games portal. The WeChat Game Centre has been launched in SA and includes a number of games where players can compete against family and friends.

Mobile games

Mobile gaming has taken off largely because of the ease of game play and the fact that games are generally played in short bursts of time rather than involved sequences such as consoles.

WeChat has followed this trend with its first crop of mobile games.

The company launched Craz3 Match, 2 Days Match and GunZ Dash to its online platform and the expectation is that these features will play a role in converting users to the Tencent-owned firm.

WeChat is free to download but the company earns revenue from virtual products that it sells in games and stickers that people send to friends.

Facebook's purchase of instant messenger WhatsApp for $19bn has focused many on the revenue generated by these platforms.

According to Nomura International based in Hong Kong, WeChat users are worth about $7 each in terms of revenue to the company, compared to WhatsApp users which contribute around $1.

In 2014, WeChat is expected to generate $1.1bn, and the company is valued at $30bn.

News24 is part of 24.com, a subsidiary of Media24, which is in the Naspers stable. WeChat SA is a subsidiary of Naspers.


- Follow Duncan on Twitter
- News24
Read more on:    facebook  |  wechat  |  naspers  |  social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Save up to 40% on outdoor accessories!

Tents, sleeping, day packs and more. While stocks last. Shop now!

Month End Madness Sale!

Save up to 60% on across a wide range of goods from books to electronics, DVDs and many more. Sale end 31 January 2015. Shop now!

Valentine’s Day gifts – 14 Feb!

Gifts to spoil him and her. While stocks last. Shop now!

30% off fragrances

Get 30% off fragrances for him and her. While stocks last. Shop now!

Up to 30% off All Textbooks

Save up to 30% off an extensive range of prescribed textbooks for all major universities and FET colleges. Shop Now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is a tendency to be too fixed on a set way of doing things today. You may get challenged and the best approach is to keep an...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.