Website offers Linkin Park T-shirts

2012-11-07 14:03

((Valerie Macon, AFP))

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Cape Town – People that are going to the Linkin Park concerts in Cape Town and Johannesburg stand a chance to win an official Linkin Park T-shirt by simply uploading their concert pictures on to South Africa’s first dedicated online photo uploading competition website, Teedu.co.za.

The website, which was officially launched on 1 January 2012, is based on a system of challenges known as “missions”, Tyrone Middleton, director of Teedu, told News24.

“The goal of the platform is to drive interaction with products, brands and services through various incentives. Many brands have followers on various social media sites, but aren’t getting optimal value from them. Teedu allows users to showcase the different ways they interact with a brand.”

For each challenge completed, users are given a certain amount of points, which enters them into a draw for a prize.

According to Middleton Facebook is currently receiving more than 250 million photo uploads everyday and when they added the new timeline initiative they realised 70% of their activity on the new facebook timeline was as a result of photographs.

Competitions

“People are talking more and more about photographs than just updating their statuses. I also realised that only 12% of photographs on social media actively talk about a brand or product. So 88% of photographs are just lying there and might involve a brand or a product and nothing is being said about it.
 
“I thought if we can get people to engage offline with a product or a brand and then upload it you can create far greater interaction for the brand.”

The Linkin Park competition will run until Monday. To enter the competition you must sign up to Teedu’s website which is free of charge.

Middleton said they are planning to run similar competitions with local and international artists and also want to expand the competitions to festivals in SA.

“We want the South African market to understand that bridging the gap between on- and offline customer interaction does not have to be a complicated or costly affair. This not only gives customers the opportunity to engage and have fun with the brand, but also affords the brands in question the chance to conduct market research and gain free publicity.”

Middleton said Teedu is unique in that customers can enter a number of competitions from a single platform, free of charge.

– Follow Chantelle on Twitter.

 
- News24
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