WhatsApp takes SA by storm

2014-02-20 15:09
(Picture: <a href=\\\\\\\\\\\\\\\\http://www.shutterstock.com\\\\\\\\\\\\\\\\>Shutterstock</a>)

(Picture: Shutterstock)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - More than half of South African adult cellphone users living in cities and towns are using WhatsApp on their phones.

This is the key finding of research conducted by World Wide Worx and Fuseware into the use of social media and instant messaging (IM) on cellphones in South Africa.

In an update of the SA Social Media Landscape 2014 report, released this week, it is revealed that the WhatsApp instant messaging app is used by at least 10.6 million South African adults on their phones.

The survey was conducted among a nationally representative sample of adult cellphone users living in cities and towns. The sample frame represents approximately 20 million adults.

The findings come as Facebook announces its acquisition of WhatsApp for $19bn - a move that will consolidate its domination of both social media and IM.

Market penetration

The survey showed that Facebook remains the dominant social network on phones, with 45% - or nine million South Africans - using it on their mobile devices at the end of 2013. Total Facebook use in South Africa was at about 11 million at the end of 2013, putting it marginally ahead of WhatsApp - for now.

Future expectations expressed by respondents indicate that WhatsApp will rise to 63% penetration in the next 12 to 18 months, while Facebook's mobile penetration will rise more moderately, to 53%.

The previous darling of the local IM market, Mxit, remains stable, and is used by 25% of adults, with the figure expected to rise to 29% in the next 12 - 18 months.

BlackBerry Messenger (BBM) also continues to grow, and is now used by 21% of adults, with the figure potentially reaching 28% if BlackBerry is able to maintain its handset sales momentum in South Africa.

Twitter has reached 20% of the adult market, with expectations of it rising to 30% in the next 12 - 18 months. The dark horse is Google+, which was shown last year to have low usage in terms of users posting content - fewer than half-a-million users had done so - but has an exceptionally high user base: 32% of adults say they use it on their phones.

However, many respondents confuse the Google search app with the Google+ social networking app.

Two up-and-coming social apps also appear in the survey: Cape Town-based 2Go now has 8% penetration, expected to rise to 14%, while Chinese service WeChat, launched in South Africa in mid-2013, has reached 5% of the market, and is expected to rise to 13%.

Age groups

The social and IM market is characterised by a strong urban-rural divide, with WhatsApp used by 61% of urban dwellers, compared to 37% outside urban areas. The survey does not include "deep rural" users living outside cities and towns.

Age is also a major differentiator, especially among Facebook and Mxit users.

Facebook has 58% penetration among under-25s, 45% among those aged 26 - 45, and 25% among the over-45s.

Mxit penetration drops dramatically through the age groups, from 43% to 21% to only 8%.

WhatsApp is more spread out, with 58% and 56% penetration, respectively, among the under-25s and 26 - 45s.

It drops to 38% among over-45s. For both Facebook and WhatsApp, penetration among over-45s is now higher than overall penetration had been a year previously.

The report also shows significant differences in social media and IM use according to educational levels, but other demographic factors, like gender and income, have less impact.
- News24
Read more on:    whatsapp  |  facebook  |  social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
8 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Something may be bothering you. A flooded mind and impulsive reactions are not a good combination as you are not thinking clearly....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.