Yahoo chief bets on mobile future

2012-11-28 21:04
Yahoo chief executive Marissa Mayer (Picture: AFP)

Yahoo chief executive Marissa Mayer (Picture: AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Washington - Yahoo chief executive Marissa Mayer said in an interview released on Wednesday she is pushing the web giant's focus to mobile, including getting its employees on smartphones.

"We have a terrific set of assets on the web, they are all the things people want to do on their mobile phone," said Mayer in an interview with Fortune magazine which was also released by its partner CNN Money.

In her first media interview since becoming CEO in July, Mayer said she is getting employees to use the popular mobile systems including Google's Android, Apple's iOS and Windows 8, while getting rid of BlackBerrys.

"It is really important that our engineers, our sales people and everyone throughout the whole organisation really understand Android, iPhone and Windows 8, really get a sense of what is happening there, and how to participate in that, how to create an amazing experience."

The shift to mobile "is a huge opportunity for Yahoo because we have the content, we have the all the information people want on their phones," she said.

Mayer said, however, that Yahoo will not be producing mobile maps, saying that there is a lesson from Apple's flop in that software.

"It's very expensive, it's hard to do well," she said. "Apple's finding that out. So we're not going to do maps."

Mayer said that Yahoo will focus on things people want on their smartphones without trying to compete in areas such as hardware and operating systems.

"When you look at what people want to do on their phone, you can read it from top to bottom," she said. "It's mail, weather, check stock quotes, check sports scores, watch videos, share photos, check the news."

Yahoo's lack of some features "is a real opportunity for us to partner," Mayer said.

"We don't have a mobile OS, we don't have mobile hardware, we don't have a social network, we don't have a browser, which means we can partner with the best people."

Mayer, who disclosed after taking over as CEO that she was pregnant, said that caring for her baby is "way easier" than she had anticipated and that Yahoo "is a really fun place to work".

She said that in order to meet her obligations she has to "ruthlessly prioritise" which means avoiding most news interviews.

"It's God, family and Yahoo, in that order," she said.

Mayer was due in Washington on Wednesday, one of several executives to meet with US President Barack Obama on economic growth and deficit reduction.

- SAPA
Read more on:    yahoo  |  marissa mayer  |  us  |  mobile  |  internet  |  technology
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
6 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Deal of the week!

Petrol generators from R1399, save up to R350. While stocks last. Shop now!

30% off Pampers!

Save 30% when you buy 3 or more selected pampers products. While stocks last. Shop now!

This week only - 30% off books!

Get 30% off when you buy 2 or more books. Many titles to choose from. While stocks last. Shop now!

New range of Samsung smartphones!

Samsung Galaxy A3, A5 and Alpha now available at kalahari.com. while stocks last. Shop now!

Buy 3 eBooks & only pay for 2!

The cheapest of the 3 titles will be free. Many more titles to choose from. While stocks last. Shop now!

Horoscopes
Aquarius
Aquarius

You are on form and you may like an audience to share your ideas and concepts with. Drama and creativity flavour your...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.