Yahoo! gets make-over

2013-02-21 08:30

Yahoo. ((Nicholas Kamm, AFP))

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco - Yahoo! sported a new look on Wednesday in a make-over tailored by style savvy and engineering smart chief Marissa Mayer.

Web pages long cluttered with low-brow ads were redesigned to highlight news of interest to visitors along with feeds of what is getting attention online.

"Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences," Mayer said in a blog post.

"Yahoo! has always been about bringing you the very best of the web. And, today, we're introducing a new, more modern experience to do just that."

Mayer took over in July at Yahoo! after 13 years at Google, having been hired as the 20th employee and first woman engineer at the company that went on to be the new king of internet search.


Shortly after taking over at Yahoo!, Mayer expressed a vision to "make the world's daily habits inspiring and entertaining".

Mayer joined Yahoo! as the fifth chief executive there in as many years as the struggling internet search pioneer tried to reinvent itself as a "premier digital media" company after withering in Google's shadow.

Mayer has echoed the mantra of predecessors who maintained that the company could find prosperity by mining information about users to insightfully tailor online content and target money-making advertising.

Yahoo! in 2009 began letting Bing handle the labour-intensive job of finding and indexing content on the internet, freeing itself to concentrate on interesting or personalised ways to present results.

The re-designed Yahoo! pages rolled out in the US on Wednesday were a step along the path directed by Mayer.

"Whether you are a sports fanatic or entertainment buff, you can easily customise your newsfeed to your interests," Mayer said.

Yahoo! websites have also been optimised for access from smartphones or tablet computers, according to Mayer, who added that online services have been made faster with "under-the-hood improvements".
Read more on:    yahoo  |  internet

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


One man's $1 million vision for an eco Africa

When you combine environment, entrepreneurship and technology its pure genius. Meet the genius behind Eco-Fuel Africa, Sanga Moses.



China's air pollution at doomsday levels
Hurricanes, earthquakes and floods – What climate change really means for us
Moving short film on ivory trade
10 Tips for Greener Shopping

Book flights

Compare, Book, Fly


The pace may be slow today and you may struggle to get things off the ground level, but it is important to focus on the more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.