iPhone tops SA satisfaction survey

2013-07-09 12:00
Smartphones. (Duncan Alfreds, News24)

Smartphones. (Duncan Alfreds, News24)

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Cape Town - South African consumers are most satisfied with their Apple iPhones, a new study has claimed.

According to a report on TechCentral, the South African Customer Satisfaction Index (Sacsi) produced data that showed iPhone owners were the most satisfied with their devices, while BlackBerry scored the least.

"It is not unexpected that Apple scored the highest customer satisfaction score considering that they did so in the US, UK and most recently in South Korea," said Adré Schreuder, chair of Sacsi.

The organisation investigated the satisfaction levels of Apple, Samsung, Nokia and BlackBerry smartphone devices, assigning each a score out of 100, based on customer satisfaction.

Samsung came in second at 2.1% above the industry standard, following Apple's score of 83. Nokia was average at 76, while BlackBerry scored 8.7% below the industry standard, according to the survey data.

Sacsi, however, said that it took the customer's word on the devices and did not verify the customer submitted data.

"Whichever phone the customer had, that was the one that was tested," Sacsi media spokesperson André Prinsloo told News24, and he added that the organisation did not breakdown satisfaction levels between different platforms of Nokia and BlackBerry smartphones.
Read more on:    mobile  |  iphone

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