Cape Town warms up winter

2012-05-11 09:07

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Video

Supermoon over Cape Town

2012-05-07 14:23

Check out this amazing video filmed from a helicopter of the full moon above Lion's Head in Cape Town, aerials shot by Helimedia. WATCH

Cape Town’s new winter tourism campaign “Discover why Cape Town warms up in winter” is set for you to take a mid-year city break to the Mother City.
 
CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold explains; “Seasonality remains the biggest threat to our tourism industry.  For many, having been introduced to Cape Town through picture perfect views of Table Mountain and the city’s many beaches means that the Mother City is seen primarily as a summer destination. Many perceptions exist around winter being an undesirable time to visit. This is a critical issue for an industry that employs more than 300 000 people and is the second largest contributor to the Western Cape’s GDP.”
 
Cape Town Tourism’s winter campaign focuses on the domestic market with the aim of stimulating short city breaks that demonstrate the great value Cape Town has to offer – with varied activities, events, affordability and accessibility being key drivers to sell the diverse winter offering of the Mother City.
 
Du Toit-Helmbold continues; “Locals, and repeat visitors to Cape Town, know the Mother City differently. They know about the diverse food and wine offerings, the adventure activities and breaks in the rain that allow for a day on the beach in the middle of winter; they know the creative side of Cape Town, the shopping and the Mother City’s diverse collection of friendly people’s that are always ready to share their stories and introduce the visitor to the unexpected Cape Town. These are the elements our winter campaign will focus on, as well as the message that Cape Town offers accommodation and activities to suit different budgets and markets, always at great value.”
 
Through “Discover why Cape Town warms up in winter”, Cape Town Tourism will spotlight its arts, culture, heritage, food and wine attractions, as well as what to do outdoors during the milder months. In addition, Cape Town Tourism is partnering with Thompson Tours, Mango Airlines and local tourism products to package short city breaks around three major events in order to showcase Cape Town’s winter offerings.  Focus events this year are the Good Food & Wine Festival taking place from 24-27 May, Cape Town Fashion Week from 25-28 July and the Cape Town Marathon taking place on 23 September 2012.
 
Du Toit-Helmbold concludes; “Last year at Indaba we introduced the Three Cities Tourism Alliance, which is a partnership between Cape Town Tourism, Durban Tourism and Johannesburg Tourism. All three cities have their own unique nuances and offerings, and we believe that it is vital for South Africans to know what their country has on offer by experiencing all of South Africa’s major cities. Winter is the perfect time to explore and through this partnership Cape Town can tap into the domestic markets of these cities.”

Follow @GoTravel24 on twitter or like our Facebook page for the latest travel updates or come check out our images on Pinterest
Read more on:    holidays  |  tourism
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside Travel

 
/News
 

LOL! Best outdoor girl fails

It’s not only guys who have FAIL moments! Here are some of the funniest outdoor fails where girls are the victims!

 
 

Where were you when you last felt alive?

90-year-old's incredible travels
10 facts about swimming you didn't know
Halloween night run
Exciting new zipline for Cape Town!
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.