City tourism top of agenda for Indaba

2012-05-09 14:38

The global trend towards urban tourism has seen more and more travellers put cities on their wish lists and Cape Town Tourism will be one of the three city tourism organisation to co-sign the Three City Tourism Alliance agreement at this year's Tourism Indaba on the anniversary of the announcement of the initiative at Indaba 2011.

Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit' events of its kind globally. The four day trade event attracts over 13 000 delegates from the tourism industry and general public.

The Three City Tourism Alliance sees Cape Town Tourism, Durban Tourism and Johannesburg Tourism putting their combined resources into a national partnership which markets their respective city tourism offering.

The partnership introduces a new era for collaboration on events and trade shows, domestic and international marketing campaigns, information dissemination, collateral and online campaigns, as well as shared knowledge on an executive level. 

An event coordinated by South African Tourism to be held on Sunday, 13 May 2012, at Maxis Cultural Village in Umlazi, will see an update on the progress made on this partnership over the last year and the official signing of the agreement by the three cities' tourism organisations. 

A delegation from Cape Town, including the City of Cape Town, Cape Town Tourism and dozens of tourism product owners, will be attending Indaba from 12 - 15 May 2012 and exhibiting on the Western Cape Pavilion at the Albert Luthuli International Convention Centre in Durban. 

The Western Cape Pavilion concept aims to showcase all that Cape Town and the province have to offer from the city's iconic tourism offerings to the unexpected and hidden gems of Cape Town and the surrounding regions.

CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold comments; "Partnerships in tourism are key to maximising our potential as both a national and urban destination. It is pointless pitting ourselves against one another when the majority of international and local travellers happily bounce between each of our destinations; uncovering their various charms and dipping into their different offerings. By working together we can strengthen our knowledge base and avoid duplication, and we can also combine our financial resources to package South Africa's urban offering in a way that differentiates us from our competitors and is focused on the markets we are targeting."

In addition, the City will continue to drive home the Responsible Tourism platform created at Indaba 2011 by attending the Sustainable Tourism Network and meeting with key Responsible Tourism role players,
 

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