Airlines take over the World Cup

2014-07-14 09:45
Cape Town - Who can forget the restrictive advertising nightmare that was the 2010 FIFA world cup – it even spawned Sebb the dog

And the 2014 event has been no different.

Some of you may have been wondering about the all-female line-up during the final ceremony commemorating Germany’s reign as the World Cup 2014 champions.

Skift.com reports Emirates, the world’s largest international airline paid a giant sum to be there. It paid an estimated $25-50 million per year (about R268.5m – R537m at R10.7/$), along with other “partners” like Adidas, Coca-Cola Hyundai, Sony and Visa for the prominent positioning. 


Turns out Emirates isn’t stopping there, as they will be turning to the world of Formula1 next.

But Lufthansa, the airline of the winning team probably had the top tweet of the tournament - don't you agree?

Certainly a bit better than this one from KLM that caused a whole heap of cultural tension.



But then of course it cannot beat this early tournament awkwardness by American Airline Delta who deserve the wooden spoon in our books.



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Read more on:    emirates  |  swc 2014

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