New airline loyalty program for pets

2013-07-05 14:51

Sydney - Virgin Australia has become the latest airline to introduce a scheme that rewards pet lovers for taking their animals on holiday with them.

CNN reports that the new pet program adds bonus points to the air miles fliers already receive as members of the Velocity Frequent Flyer program.

Members will earn a minimum of 300 Points per pet carrier for each flight sector flown. Points will be awarded for a maximum of two pet carriers per booking.

According to the Velocity points table, the "cheapest" air miles flight costs 6 900 points.

"Virgin Australia flies almost 30 000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them," said Velocity Frequent Flyer CEO Neil Thompson.

The program will extend the current family benefits - the ability to pool points and status credits - to pets.

To kick the new scheme off, the airline has launched a "Velocity Pet Ambassador" campaign to enlist five pets to represent the program. Owners can enroll their pets on the Velocity Pet Ambassador Facebook page

Winning owners will be rewarded 10 000 Velocity points each.


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