Pan-African budget airline ready for takeoff
2012-11-12 09:13
Africa's first pan African low cost carrier fastjet has unveiled its new brand and plans to begin selling tickets next week ahead of the airline's first flight this month.
Breaking Travel News reports that the new branding, which replaces the existing placeholder logo, features the well-known African Grey Parrot which was carefully selected following in-depth market research in Africa and reflects the company's mission, values and target audience.
Commenting on the new branding, fastjet Chief Executive Ed Winter said: "We hope that our friendly new mascot and logo will soon become universally recognised as symbols of reliability, efficiency and safety."
The airline now has three Airbus A319s as part of its fleet. All three aircraft are in the process of being painted with the fastjet livery before being dispatched to Tanzania ready for the launch.
The airline's new web site has been launched and will start providing information on routes and fare schedules in the course of the week.
Tickets will also be available for purchase using credit/debit cards as well as mobile phone technology that debits the users phone accounts. Additionally, tickets will be sold through travel agents and fastjet's own sales desk, call centre and offices throughout East Africa. Tickets will be available from $20 (R173) one-way excluding taxes and charges.
fastjet Chairman David Lenigas added: "We are excited that the launch is now imminent and that fastjet will be turning from a concept into a reality.
"The launch of fastjet has generated enormous interest in East Africa and we are delighted with the strong partnerships being forged with suppliers and Governments across the region.
