Watch: Cape Town stars in New BA video

2014-05-15 11:33
Video

Cape Town stars in British Airway's new video

2014-05-15 10:59

British Airways celebrated its introduction of the new Airbus A380 on its SA route to London by doing a fly-by over the city of Cape Town. The airline has also increased its Winter schedule to the Mother City from seven to 10 weekly services. Take a look at the rather charming video here.WATCH

Cape Town -  South Africa and more specifically Cape Town are the stars of British Airways’ latest online video to promote its new aircraft.
 
The YouTube clip shows one of the airline’s new A380s over Cape Town, as ordinary Capetonians, fishermen, flower sellers, vineyard workers, surfers, cyclists, sports stars and even penguins look up at the massive aircraft flying over Table Mountain.

The Day Cape Town looked up - Watch the video here.
 
The soundtrack is the Imagine Dragons’ ‘On top of the world’,  unmistakably performed by South African multi-award winning Afro-fusion band, Freshlyground, which tours Europe later this year.
 
“We’ve been talking about our new aircraft and the £5 billion investment in our customers for a while now, but wanted to bring this to life. What better way to do that than to showcase one of our brand new aircraft flying over one the world’s favourite destinations, with the unmistakable form of Table Mountain in the background?” asked Frank van der Post, British Airways’ managing director of brands and customer experience

Alan Winde, the Western Cape minister for finance, economic development and tourism, said the video gives potential visitors a great glimpse of Cape Town and some inkling as to why it is TripAdvisor’s most popular African destination, one the Lonely Planet’s top three cities and the New York Times’ number one choice to visit in 2014.
 
“We certainly hope it will encourage many more people to come and explore Cape Town and the Western Cape for themselves.”
 
British Airways’ started A380 services to Johannesburg in February, only the third destination in the world to be confirmed for the new aircraft after Los Angeles and Hong Kong. It currently operates six A380 services to Johannesburg each week as part of its double-daily schedule to that city.
 
It has also increased its schedule to Cape Town this winter, and flies 10 times a week.
 
But this isn’t the first time British Airways has used South African associations to promote its new aircraft. Last year Bryan Habana’s race against the A380 became an unexpected YouTube sensation garnering more than 2 million online hits and rating as one of the 2013 10 most watched YouTube clips in South Africa.
 
Street Action, an organisation dedicated to ensuring children aren’t forced to live on the streets, is hoping that the latest video will prove at least as popular. For every 100 000 views it generates, British Airways will donate a ticket. Streetwise works with organisations in Burundi, Kenya and South Africa, including Umthombo Street Children in Durban, which is known for engaging children through its pioneering surfing programme.

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