World's first airborne gallery to take off

2013-01-21 16:09
Passengers travelling on Virgin Atlantic Upper Class flights between London and New York this February will have the opportunity to experience the first ever airborne commercial art gallery.

The Telegraph reports that ‘The Gallery in the Air' will operate from February 1 to 28 and will showcase the work of Ben Eine. The British artist came to global prominence when David Cameron presented one of his works to President Obama as a gift on the Prime Minister's first state visit to Washington. The artist's street art is also visible throughout London, most notably on Middlesex Street where Eine has painted each letter of the alphabet on 26 consecutive shop shutters.

Ten of Eine's trademark typography-style works will be featured in the gallery, with prices ranging from £2,500 to £15,000. Original canvases will be on display in Virgin Atlantic's London Heathrow, JFK and Newark Clubhouses but passengers on board the Upper Class flights will be able to take a virtual tour of the Gallery in the Air, before buying the pieces in the same way as they would make a duty-free shopping purchase.

The collection of artworks has drawn inspiration from Sir Richard Branson as well as the two cities served by The Gallery in the Air's route.


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