kulula launches controversial rebranding

2013-03-06 16:02
Gallery  |  click on thumbnail to view larger image

kulula's Most South African Flight Ever

Makarapas, Nik Naks, biltong and Jack Parow - we check out kulula's fun-filled proudly South African event at Lanseria.

Johannesburg - In what can be described as a bold move, kulula has all but hijacked South African Airway's (SAA) recognisable branding for the proposed livery of their Boeing 737-800 fleet.

The airline revealed its intentions in a press release on Wednesday, saying that it has confidently branded its new fleet with the slogan "The Most South African Airways", as it prides itself on flying locals from all walks of life all over South Africa's skies.

"We thought long and hard about a slogan that truly represents who we are as an airline and communicates our passion for South African travel, and this was the most fitting. We are proud of it and are sure it will be well received by our fans," says Nadine Damen, kulula's marketing manager.

This comes shortly after kulula's operator, Comair, launched a High Court challenge against the R5bn government guarantee for national carrier South African Airways.

Comair CEO, Erik Venter, explained what may seem like an extreme move, as follows: "Comair's sole objective is to attain a level playing field in the domestic aviation market to ensure that all airlines face the same risks and the same requirements to operate on sound commercial principles. By receiving government bailouts SAA avoids this commercial reality and this negatively impacts on all current and potential airline operators."

kulula (from the Zulu word meaning "easily") is South-Africa's only privately-owned low-fare airline, and the only low-fare airline that is accredited with IOSA (IATA Operational Safety Audit), the global safety benchmark that ensures that a high standard of safety is upheld.

Since its inception in 2001, kulula has made it more affordable for South Africans to fly and has since become the largest online retailer in the country.

What the proposed branding will look like. (Image supplied)

Follow News24Travel on Twitter

Read more on:    saa  |  kulula  |  flights  |  travel south africa
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
26 comments
Add your comment
Comment 0 characters remaining
 

Inside Travel

 
/News
 

3 must-do trail runs

If you love trail running, you have to put these on your bucket list.

 
 

Where were you when you last felt alive?

Climbing the world’s largest stone arch
Awesome extreme sports people
Watch: 2015 Absa Cape Epic route
Watch: Insane road bike skills!
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.