And the world's most visited destination is...

2014-02-05 09:29
Dubai - The Dubai Mall has become the world’s most visited destination for the third consecutive year, welcoming over 75 million visitors in 2013.  

Following the impressive footfall of 54 million in 2011 and 65 million in 2012, Emaar Properties’ flagship shopping and entertainment destination recorded a 15% growth in visitor numbers last year. An average monthly footfall stood firm at 6.25 million.  

“The record visitor arrival to The Dubai Mall in 2013 is a powerful statement that seals Dubai’s reputation globally as a business and leisure hub,” said Abdulla Lahej, Group Chief Executive Officer of Emaar Properties, in a statement to Khaleej Times.  

The mall’s 1 200 plus retail outlets recorded a 26% rise in sales during 2013 compared to the previous year. According to Bain & Co recent report, more than 50% of all luxury goods sold in Dubai were purchased at the mall, with its dedicated Fashion Avenue hosting the world’s largest collection of fashion brands under one roof.  

The number of visitors significantly surpassed the number of shoppers at the world’s other leading malls such as Mall of America and Bullring Birmingham, UK (40 million each); Intu Trafford Centre, UK (30 million); Part Dieu Lyon, France (29.4 million); and West Edmonton Mall, Canada (28 million).  

Lahej said, “the socio-economic impact of the mall on the Emirate’s economy is tremendous, having generated more than 25 000 jobs and consistently driving the growth of the city’s retail, leisure, and hospitality sectors — the core contributors to Dubai’s GDP.”  

“Contributing significantly to Emaar’s recurring revenues, thus adding value to our stakeholders, the mall’s sustained success demonstrates the vision of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to create a truly world-class city,” he said.  

Over 40% of the visitors to the mall were tourists, reflecting the tourism demographic trends of the city, with a majority of the overseas visitors coming from Saudi Arabia and other GCC countries, China, India, Russia and Europe.  

Nasser Rafi, Chief Executive Officer of Emaar Malls Group said, “The surge in visitor arrivals and the growth in retail sales are indicators not just of the popularity of the mall but also of Dubai as a preferred destination for shopping and luxury lifestyle experiences.”  

“Having established Dubai as a global fashion capital, we are now further enhancing the fashion and lifestyle choices at the mall with the expansion of the Fashion Avenue by another one million square feet, which will add 150 new brands to the mall,” said Rafi.  

Last year, the mall cemented its position as one of the world’s most sought-after high fashion destinations by hosting Vogue Fashion Dubai Experience, the largest fashion event of its kind in the Middle East, in partnership with Vogue Italia. The mall is currently spearheading a global fashion talent scout, to identify and nurture emerging and next-generation fashion designers.
Read more on:    dubai  |  travel  |  travel international

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