Gangam to give S Korea a tourism boost?

2012-11-07 15:52

kalahari.com

SEOUL, Korea - South Korea is hoping to ride on the Gangnam Style wave to attract more visitors to the country next year, eTN reports.

The video by 34-year-old Korean rapper Psy has more than 620 million YouTube hits to date, making it the second most watched YouTube video of all time and a tune that's on everyone's lips, despite it being entirely in Korean.

With its huge popularity around the world, the head of the Korea Tourism Organisation said South Korea's tourism will start to see the benefits of this from next Spring.

Mr Lee Charm, Head of Korea Tourism Organisation, said: "If only one percent of them said, ‘Hey! What is this place, where is it? I'll go there.' - that will be already about four to five million people, and so of course we will use that."

Often called the Beverly Hills of Seoul, the Gangnam district has shopping streets full of high-end, luxury boutiques, and top-rated private and public schools.

Mr Lee said: "Gangnam Style is Gangnam. It's a very happening place, It's very trendy. We will show people Gangnam, that is, if you go there, you will be a part of that trendy place."
Some 9.8 million foreigners visited South Korea last year, an increase of about 11 percent from the previous year.

South Korea is hoping to see a double-digit growth in the number of foreign tourists to the country. And one of the main reasons is this - the Korean Wave, 'hallyu', or K-pop especially with the huge popularity of Gangnam Style.

 

Read more on:    travel international
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