In-flight flirting service on Virgin America

2013-04-30 11:59

Spotted a hot passenger sitting in seat 25C? Virgin America has launched a new mile-high flirting service that will allow travelers to send their onboard crush a drink using the in-flight entertainment system. Or, as Sir Richard Branson puts it, help them get lucky.

The new seat-to-seat feature is being launched on all flights within the US, and is the latest innovation out of the Virgin brand to encourage flirting at 35,000 feet.

The same Red in-flight entertainment system already offers an in-flight chat service that allows passengers to send each other text messages.

Meanwhile, the new service that turns the airplane into a flying club works via passengers' touch-screen seatback entertainment platform.

Here's the scenario of how things could go down: Picker-upper makes a casual stroll down the aisle to verify the seat location of the pick-uppee target.

Once confirmed, picker-upper returns to their seat and sends their crush a cocktail, snack, or meal along with their best pick-up line, using the entertainment system's digital seat map.

The object of affection also undertakes a reconnaissance mission through the aisles to scope out their admirer. If the feeling is mutual, said parties engage in a marathon session of chatting until finally someone proposes, "Your seat or mine?"

To promote the new service, Virgin America has also launched an online contest inviting travelers to share how they would use the new seat-to-seat feature along with their best pick-up line.

The top five entries will be voted on by the airline's Facebook fans, while the top two picks will win travel packages that include a flight from Las Vegas to anywhere within the airline's domestic network and stays at The Cosmopolitan Las Vegas.

Other in-flight matchmaking services

Virgin isn't the only airline to try and encourage love in the air. To coincide with Valentine's Day, low-cost Aussie airline Jetstar shuttled a group of 28 singletons on their 'LoveJet' between Sydney and the Gold Coast this year where passengers engaged in speed dates over a champagne breakfast.

Dutch airline KLM also offers a Meet and Seat program which allows passengers to choose their seatmates via Facebook and LinkedIn on all flights to and from Amsterdam.

And in 2009, Air New Zealand likewise launched a service inviting 100 singletons to find love in the air. The flight from Los Angeles to Auckland included a themed cabin, party snacks, speed dating and ice-breaking games.


Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

SHARE: publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.