Kenya reassures international tourists

2013-11-06 08:36
London - Kenya seized the opening of the four-day long World Travel Market (WTM) in the UK on Tuesday to reassure international tourists of their safety while in Kenya.

Cabinet Secretary for East African Affairs, Commerce and Tourism, Phylis Kandie, who is leading over 50 companies from the local travel and hospitality industry reassured travelers that Kenya remains a safe country despite the recent Westgate attacks by terrorists.

"We are here to now reaffirm our resilience and that Kenya is safe for our tourists, the government has put in place a raft of security measures to scale up security for both the visitors and tourists alike," says Kandie.

The Kenyan delegation is among the over 5 000 suppliers of travel and tourist products who are meeting to discover and negotiate the latest travel industry trends and opinions, at the WTM, one of the largest tourism fair in the world.

Kenya Tourism Board (KTB) Managing Director Muriithi Ndegwa expressed his optimisms of reversing the down-ward growth following a number of marketing strategies KTB has put in place.

"WTM is one of the platforms of showcasing Kenya's destination, product diversification strategy, global campaigns and the renewed confidence on destination that is expected to boost our numbers from the market" he said.

He said the renewed vigour exhibited to reposition Kenya as a preferred tourism destination at a time when there is increased competition from other destinations and dynamic shifts in source markets will definitely bear fruits.

Among key discussion featuring during the WTM meet include stimulation of jobs and investment in the industry, elimination of barriers to travel such as visa restrictions, taxation, and outmoded infrastructure systems. 

We recently asked our readers what they thought about Kenya as a tourist destination, check out their thoughts and share yours!


Read more on:    kenya  |  travel  |  travel international  |  tourism

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