Routehappy helps pick best flights

2012-10-09 07:16

kalahari.com

New York - Do you care enough about extra legroom, the friendliness of flight crew and the tastiness of food to actually book a flight according to these little extras?

New York-based startup, Routehappy is so sure you do that they've based their entire business plan on it, and hope it might also bring in a few extra bucks. 

According to Skift Routehappy is bringing a level of data about flight amenties to masses of passengers that until now only the most avid aviation geeks would have been aware of. Routehappy's challenge is to see how much consumers really care about flight amenities as they vary aircraft to aircraft. 

And how would they do this, you might ask... 

Well, their hope is that online travel agencies would syndicate its user-generated content and ratings, and that airlines might even "license what Routehappy believes is competitive data of a granular nature that carriers have never been privy to."

The company launched its search-engine type website in March and have also in the mean time developed an iPhone app. Using these, Routehappy enables travelers to search for flights based on the roominess of the seats, the moodiness of the crew, the tastiness of the food, the flight duration, the type of aircraft, and travelers' reviews and tips about a particular flight.

Despite all of these options, CEO Robert Albert concedes that passengers are still mostly price-driven.

"Most of the time you are still going to buy the cheapest price," Albert says. "But if the fares are all basically the same, shouldn't you get the most for your money?"

While Routehappy's target consumer audience is frequent flyers, it also hopes to attract a wider audience of casual travelers, Albert says.

While this may seem like a bit of a pie in the sky idea, the fact that the company is backed by a wealth of travel industry veterans seems to suggest that it might just be the way forward for flight bookings. 

Co-founders include CEO Robert Albert, formerly general manager of Site59 and a media executive at Travelocity, and vice president of data Adam Gwosdof, who co-founded Applimation and formerly was a travel planner at Ovation Corporate Travel. 

TripIt co-founder and Hotwire launch team executive, Scott Hintz and former chief of marketing at Virgin America are just two of the influential advisers.

 
Read more on:    flights  |  travel international
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside Travel

 
/Wine
 

You HAVE to see this MTB Tsunami Fip!

You might not know what a Tsunami Flip is, but just watching this will turn your eyes into saucers. Check out this first-ever MTB Tsunami Flip in contest here.

 
 

Where were you when you last felt alive?

Bear Grylls’ top 10 things kids should do outdoors
Mountain unicycling – say WHAT?
Top tips to ensure you’re running right
Stand-up paddle boarding a great workout
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.