Virgin cabin crew to learn etiquette

2012-07-23 12:43

Virgin Australia cabin crew are being ordered to undergo classes in etiquette, posture and language as part of the company's bid to take on Qantas as the airline of choice for business passengers, Australia's Daily Telegraph reports. 

Among the changes, flight attendants will no longer be able to greet passengers as "mate" - unless the person is a Frequent Flyer and has specifically requested they want to be addressed that way on the airline's database.

All cabin crew must undergo a deportment program called Elevate, in which they learn food and wine appreciation, grooming and body language, such as not crossing arms because it appears defensive.
The changes are a far cry from the casual, almost cheeky attitude staff adopted after the airline was founded in 2000 by Sir Richard Branson.

One stewardess told The Sunday Telegraph the course was about changing the sexualised image of staff. "They want us to get away from that 'sex' look that's been attached to the company," she said.

 

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