What makes the perfect destination

2013-08-20 09:00

London - The perfect holiday destination has the architecture, culture and cuisine of Italy, the transport network of Japan - and the English sense of humour, research revealed.

iAfrica reports that a study carried out among 2 000 Brits who regularly holiday abroad found the dream location for a sunshine break also has the climate of Spain, and beaches like the Caribbean.

Brits would also like the friendliness of the USA, but the romance most commonly found in Italy.

The study also found one in six people polled travel to the same destination every year because they enjoy themselves so much.

Claire Bentley, Managing Director of British Airways Holidays, which commissioned the study said:
"Booking a holiday can be an absolute minefield for people who don't have hours and hours of spare time.

"Experience tells us that people often struggle to book their perfect holiday because they want lots of elements of different locations, all rolled up into one package.

"This study reinforces this notion - and while Italy is clearly one of the most popular holiday destinations, coming top of five out of the 10 categories specified, Brits also want to experience a bit of Japan, the Caribbean, the Maldives, USA and England.

The study shows the USA has the second best holiday cuisine, according to 19 percent of Brits.

And as well as loving Italian architecture, 20 percent of people would be happy to spend time looking at the temples of Ancient Greece while on a two week break abroad.

The USA featured well in the survey, in addition to its friendly locals, 16 percent of people rate the transportation system.

The Maldives took second place twice in the poll - for having great beaches and a lovely hot climate.

France was voted as the second romantic country, while Australia was just pipped to the post by Italy for being the most beautiful.

Interestingly, the Irish came out well in the study, appearing second highest for sense of humour and friendliness.

The study indicates that after cost, weather, food and scenery are the most important elements to consider for a perfect holiday.

But four in 10 people admit to being indecisive when it comes to where to book, with 47 percent often getting overwhelmed by the amount of destinations on offer.

Unsurprisingly, a third say it is impossible to find a destination which meets all of their requirements.

What would your perfect holiday destination be like? Tell us in the comment section below or send us a mail to info@news24travel.com

Read more on:    travel  |  travel international

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.


24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside Travel


#FindYourEscape with Traveller24

Your insider guide to exploring South Africa and the world...
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.