‘Ugly as hell!’ readers respond to new City logo

2014-02-24 15:15
Cape Town – The City of Cape Town has unveiled their brand new proposed visual identity and pay-off line… and the people aren’t very happy.

Briefing the media on Monday afternoon, Executive Mayor Patricia de Lille explained that the new logo was the result of extensive public feedback as part of the City's Integrated Development Plan (IDP) released in 2011.  

According to De Lille no less than 2 million people were consulted during the process of putting the IDP together and that the new corporate identity is the expression of this and other documents.

While the logo is subject to approval by the council, there is no requirement in law which prescribes that a corporate identity and pay-off line are required to undergo a public approval process.  

The new visual identity will be presented to council for approval on Wednesday.  

So far R313 720 has been spent on the design of the proposed new corporate identity and a new visual language designed by King James Advertising Agency and Yellowwood Future Architects.  

In the mean time, residents have expressed their disappointment and even disgust with the new logo via social media and article comments - and more than 10 000 readers participated in a News24 poll, with 80% voting against the new logo.

What are your thoughts? Tell us in the comment section below, send us an email to info@news24travel.com, chat to us on Facebook or tweet us at @news24travel.

This is what a few of our readers had to say:  

Blinding -  Ugly as hell. The green looks like snot. PLEASE!! I don't want to live in the Snotty City!

Brian Reddy -  There is nothing wrong with the current logo, should we not use the money for other important and pressing issues.  

Johan Grobler - Stupid. It says nothing. Just some stupid design with no meaning.

Shannon Trouncell -  Don't like it looks like child's play  

Heinrich Spreeth -  Greendale community college has a better sign.

Kleinjan Redelinghuys -  How on earth can one spend such a large amount on a stupid logo?

Tommy Jones - Don't like it.  Not because it's something new, and I'm just not used to it. But look at those colours: Yellow, blue, pink and orange, arranged in 4 table mountain circles. Don't know who designed it, but I think the City should ask for their money back.

Deon Lemmer - eeeeuw!! ugly ugly ugly  

Dele Agagu -  My son would have done a better job on this design and he is just 7. Sorry De Lille, this new logo lacks creativity and concept.

Sybil Schneider -  Absolutely awful and totally insignificant! Makes NO sense at all. It's cold, bleak and unfriendly. No, no, no. Please don't do this.

Ernie Bester -  Honestly, this is making progress? The colours are insipid not dynamic, and actually takes the identity of Cape Town away. The original logo is dynamic there is movement in the logo, it has the SA Colours as well and of course the mountain, our most prominent feature is reflected. Normally I would welcome change, but sadly this is dreadful.  

Ahmed Sader -  Cape Town is the Design Capital of the world....and this logo is the best that we could come up with.  It looks like gears from a bicycle wheel that has been coloured in. Fire those responsible. Agree that the money could have found a million better uses....including that of feeding the starving. Really thought it was an April fools joke.  

Okay, not everyone was negative. Here are a few neutral/positive comments:

Magda_Kus - I think we (and I include myself) just don't like change. I mean how many of us were not crazy about current SA flag- and have since been flying it during the World Cup and other occasions... The Table Mountain is in the new logo too...  

Bryan de Bruin - Must admit, it does have a more "African" theme to it. Looks more festive and positive anyway.

Read more on:    cape town  |  travel  |  travel south africa  |  mytravels

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