Agricultural tourism: SA's latest trend?

2013-07-26 09:16

Cape Town - South Africa's well-established agricultural sector provides a learning opportunity for international farmers participating in agricultural tours to the country.

Tourism Update reports that this is the view put forward by Margi Biggs, MD at Specialized Tours & Events, Marius Botha, Owner at Guttera Tours and Eugene Booysen, MD of Cape AgriTours, who all argue that there is a market for agricultural tours in the country.

Biggs said SA's well-developed agricultural sector allowed farmers from many countries to learn from local agricultural tours. According to Booysen, SA has developed leading-edge technology in most spheres of agriculture and also cultivated many local varieties of fruit and flowers. 

In addition to a learning opportunity, the tours provided farmers from these countries with a networking opportunity, said Biggs. She also pointed out that South Africa hosted a number of agricultural conferences and agricultural tours were often added on to these conferences. 

Agricultural tours usually include a sightseeing component, often to a game reserve.

The top source markets for agricultural tours according to Biggs, include the UK, Germany and Brazil. Booysen also listed these three countries but added France, Austria, India, Australia, NZ, Argentina, Canada, Ukraine, Chile and the USA to the list.


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