Cape Town Tourism joins SA Tourism’s India Road Show

2014-01-20 12:16

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Cape Town - Cape Town Tourism and Wesgro will represent Cape Town and the Western Cape as part of South African Tourism’s India Road Show from 20 – 23 January 2014.

The India Road Show is attended by over 1 000 outbound Indian tour operators, and the show examines product and specialist markets. South African Tourism’s multi-city road show will visit Kolkata on 20 January, New Delhi on the 21st, Chennai on the 22nd and Mumbai on 23 January 2014.

CEO of Cape Town Tourism, Enver Duminy, says that India is among South Africa’s top ten tourism source markets as Indian travellers often prefer to travel during Cape Town’s low season. This is an attractive market for Cape Town. He continued to say that The India Road Show provides the perfect platform for Indian travel operators to expand on their knowledge and understanding of Cape Town’s offerings.

In addition to building awareness about what Cape Town has to offer travelers, Cape Town Tourism will conduct workshops with Indian trade professionals in order to equip them to promote Cape Town as a tourism destination and identify future collaboration opportunities to direct visitors to the city.

Duminy concludes; “The India Road Show will also give us an opportunity to gain market insights specific to the Indian outbound market that we can bring home to share with the tourism industry, and that will allow us to better prepare for servicing this market in the future.”

Follow @CapeTownTourism for insights from the India Road Show.

Read more on:    cape town tourism  |  south african tourism  |  travel

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